11 Creative Tips to Design an SEO-friendly Website


Your website is a great way to generate leads, promote your brand, and establish meaningful customer relationships. But this can only happen if you have an SEO-friendly website design. 

Search Engine Optimization (SEO) is what businesses use to drive leads and organic traffic to their site. 

In today’s highly competitive digital landscape, it is not enough that you drive people to your site. They should be high-quality leads as well. People need to be interested in the products and services that you offer, or at least open to the idea of conversion. 

In this post, we will teach you some creative tips on how to develop an SEO-friendly website design:

Make it Mobile Responsive

More and more users are now accessing the internet through the use of smartphones and tablets more than desktop users. That’s why you must make your site mobile responsive and accessible to smartphone and tablet users.

If you have a highly responsive web design, then it could easily be accessible in all kinds of devices. 

Apart from that, Google also gives better search rankings to mobile-friendly sites. You do not need to come up with separate dedicated websites. But you do need to come up with a web design template that is highly responsive. This reshapes and resizes your site, depending on the shape of the screen.

Refrain From Flash Elements

You should be particularly careful when using flash elements. In fact, we do not recommend it.

Flash elements are not only distracting for the part of site visitors, but it can negatively affect your site’s search engine rankings as well. 

Search engine bots do not recognize a flash element, so they are just likely to ignore it. Not to mention that it can slow down your website’s loading speed. This is something that we always tell our clients at Sytian Website Designer Philippines.

However, on the occasion that you really have to use a flash element, make sure that you use it sparingly. 

Use Text-Based Navigation

Both search engines and users utilize a navigation system to access various parts of your website. Therefore, it should be carefully planned and tailored by keeping SEO in mind. 

For instance, when using dropdowns, you could use a search engine friendly technology. Use CSS when creating menus and try to stay away from Flash and JavaScript menu systems. 

When it comes to optimization, it is recommended that your link deep should not be more than three clicks. You can also use keywords as part of your navigation and URL, as long as it is applicable and sensible. 

Use Image Carousels

If you have a lot of information that you need to convey to your audience, create easier navigation through an image carousel.

Not only does this element are great to look at, but the advantage of using an image carousel is that it can encapsulate more information on a single area of your website. 

An image carousel captures the user’s attention by offering aesthetically appealing graphics, which is a departure from the usual body text.

Moreover, it is an excellent way to showcase your products, blog, or any other featured content on your site where you would like to redirect your site visitors.  

Avoid Keyword Spamming

For a more SEO-friendly site, utilize keywords that are associated with it. 

Luckily, keyword generation is not difficult to do. It all comes down to selecting words that have commercial intent and are definitely relevant to your business, products, and service. You can also try using a keyword generator that can help collate the top-rated keywords based on your search.

Once you are able to find the right set of keywords to target, you can then incorporate them on your web content. Use these keywords throughout your web site’s pages to improve your ranking.

However, remember to only use it as naturally as possible, as if you are just writing for a friend. Otherwise, you can get penalized for keyword spamming.

Optimize Your Images

Both images and infographics are a great way to improve your site’s visual appearance and engagement with your audience. Moreover, the text that goes along with your infographics should contain important keywords. 

You may come across sites that have image slideshows. Every image on that slide contains a line of code that is added during the design process. It can also be automatically generated during uploading, depending on the backend you use. 

You can make that text more SEO-friendly by adding keywords. For instance, when you name images like image1.png, you are actually stopping search engines from searching your site. Instead, rename your image’s filename with something SEO-friendly.

It is also important to check that your images have an ALT Text that incorporates your target keyword. You will never how many internet users could have discovered your website through an image search.

Incorporate a Blog

To keep your content fresh, even if your services and products rarely change, incorporate a blog on your website and center your products in it. 

If you are not a naturally gifted writer, there are several online services out there that will do the writing for you. All you need to have is an angle and a topic. Then, drop in some of the links and keywords on your product page. 

To create a more SEO-friendly website design, blogs are an excellent way to establish yourself as an expert in your chosen field. They are also a great way to build your personal brand, giving your site the search engine boost that it needs. 

Integrate the Social Media

When done right, social media can give a huge boost to your current SEO strategy. Through a web design that is SEO-friendly, you can help guide your audience from social media to your site. 

There are several ways you can gain traffic to your website through the use of social media platforms. For instance, there are plug-ins that you could embed on your homepage. This creates a graphic of your social media page that displays your latest post, as well as the total number of likes. 

A reverse action that you can do is to optimize your site’s content and share the links on your social media pages. 

Moreover, while your social accounts on Facebook, Instagram, Twitter cannot make your website rank per se, it will show your prospective customers that your company is more personable.  

Make it Accessible

Design plays a major role in SEO, so making it accessible will increase your online visibility. On the other hand, if your site is not entirely accessible, then it can negatively influence your conversion rates and search rankings. 

So, make your site viewable to all your website visitors. If your site loads slowly, then it is often too challenging to navigate. It can hinder your audience’s user experience, which can lead to poor search engine ranking. 

Ensure that your site loads correctly on all web browsers, make sure that it loads fully, and do not use images that slow it down if you need to use the images that you need to compress them before uploading them to your site.  

Improve Page Load Speed

During your SEO audit, look for transition times. Could you easily get from one page to the next? 

The last thing most internet users want to do is to wait for websites to load. A slow site could cost you your rankings. If more and more people are leaving your site because it is difficult to navigate, then it could hurt your site’s usability in the long run. 

So, make sure that your site loads quickly. If it is not, then several things could be going on. 

  • Poor server performance
  • CMS that is outdated
  • Too many large multimedia contents
  • Too many plug-ins

Once you do these things right, there is a higher chance that you will raise your rankings on search engines. 

Also, some people would say that too much traffic on your site can be a good thing. But, that is only when you can handle the influx of traffic to your website. 

So, before you hold a massive anniversary or holiday sale, see to it that you could handle the flow of visitors on your homepage. 

Make it Visually Appealing

People are visual beings. If you create a site that is too boring, lacks substance, and has too much flash in it, then chances are, people will leave quickly. 

Users prefer sites that are easy to navigate and let them find the information that they need. Your goal here is to keep them engaged as much as possible and make them return. An SEO friendly design will make them want to do that. 

Also, focusing your efforts on infrastructure-related SEO goes a long way in improving your rankings. So, pay close attention to your site’s aesthetics and make sure that you are speaking directly to people who you want to attract. 

The Key Takeaway

SEO is often perceived as a long and arduous process with too many cumbersome procedures. But that is far from the truth. 

While there will also be more technical aspects of SEO, making a relatively few, simple tweaks on your website can go a long way. You can create a foundational impact on how your website performs. 

When your site is search engine-friendly, you will appear more on search results, which in turn, can boost your site traffic. 

SEO does take time to implement before it could start showing results, so you need to spend your time planning your SEO strategy.

About the author

Alex Thomas

I've been involved in digital marketing for over 10 years and have worked with global and local companies on large scale SEO and PR campaigns. In my current role at Breakline, I'm responsible for winning new business, creating, implementing and overseeing SEO campaigns, social communications, online and offline media relations.

By Alex Thomas
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