16 Best SEO Experts To Follow if You Are Serious About SEO


Whether you are maintaining a business website, a blog, or an online store, there are various ways to step up your SEO game. This includes following SEO experts online.

Lucky for you, we have created a list of SEO experts that you can follow for advice and industry update:

1. Danny Sullivan

Danny Sullivan is one of the co-founders of Third Door Media, the publisher of Search Engine Land.

SEL is an online publication that covers breaking stories and news about digital marketing. Danny has been writing about digital and search marketing since 1996 ‒ a few years before Google was born. Hence, he is dubbed as the Godfather of SEO.

Aside from Third Door Media, he also serves as Google’s liaison. This allows him to help people understand the search engine giant more while allowing Google to receive user feedback.

You can follow Danny Sullivan on the following social networks:

Twitter: https://twitter.com/dannysullivan

Facebook: https://www.facebook.com/dannysullivan

2. Matt Cutts

Before becoming the Administrator of the United States Digital Service, Matt Cutts used to be the head of Google’s webspam team. No wonder he is one of the go-to-guys when it comes to SEO.

He is famous for publishing educational videos on YouTube to help business owners, website developers, and digital marketing professionals understand how Google works in general. More so when there is a new algorithm update.

This includes knowing what an algorithm update can do. He also gives insights into how you can optimize your website so you can future-proof it.

If you are looking for someone who has the pulse on what is happening in the SEO world, it is advisable to follow his social media profiles:

Twitter: https://twitter.com/mattcutts

YouTube: https://www.youtube.com/c/mattcutts

3. Neil Patel

Neil Patel is an author, entrepreneur, and digital marketing expert. He also runs the following successful businesses:

  • Crazy Egg
  • KISSmetrics
  • Hello Bar
  • Quick Sprout

He acquired UberSuggest about three years ago. It is a free keyword tool that allows you to generate search terms that you can use and incorporate in your web content.

Because of his contributions to the digital marketing community, Wall Street and Forbes named him a top influencer. He is also recognized as one of the top 100 entrepreneurs under 30 years old by Barack Obama.

If you are someone who likes to learn more about SEO and content marketing, follow Neil Patel on the following networks:

Twitter: https://twitter.com/neilpatel

YouTube: https://www.youtube.com/channel/UCl-Zrl0QhF66lu1aGXaTbfw

4. Bruce Clay

Specializing in SEO since the mid-1990s, Bruce Clay founded Bruce Clay Inc., a global internet marketing firm that provides SEO training and tools.

Bruce Clay Inc. also provides web design, social media marketing, content marketing, and pay-per-click marketing. BCI is also the creator of the Bruce Clay SEO plugin for WordPress.

Bruce Clay is also known for writing a 746-page book Search Engine Optimization All-in-One for Dummies, which is now in its third edition.

If you want in-depth knowledge about SEO, content marketing, social media marketing, and PPC, make sure to visit Bruce Clay on these networks:

Twitter: https://twitter.com/BruceClayInc

LinkedIn: https://www.linkedin.com/in/bruce-clay-143449

5. Brian Dean

Brian Dean is the man behind Backlinko, a website that provides SEO tips and link building strategies.

As an SEO that specializes in link building, content marketing, and conversion optimization, he is recognized even outside of the United States. He is also known for The Skyscraper Technique, a system that allows your content to generate high-quality backlinks.

Even Neil Patel calls him “the best in the business” when it comes to link building.

So, if you want to start your e-commerce website and generate thousands of online traffic and conversion, follow Brian Dean on these networks:

Twitter: https://twitter.com/Backlinko

YouTube: https://www.youtube.com/channel/UCx7J37QuXsGL7QG6SMIpqKg

6. Angie Schottmuller

As an advocate of white hat SEO, Angie Schottmuller is famous for mobile and emerging search and social media technologies.

She is also a well-known keynote speaker and adviser for growth marketing. She helps businesses boost their ROI by 400% using existing marketing strategies. How? With the help of understanding customers better, persuasive psychology, and data-driven technology.

If you want to know how you can skyrocket your business’ ROI, make sure to follow Angie Schottmmuller on these networks:

Twitter: https://twitter.com/aschottmuller

LinkedIn: https://www.linkedin.com/in/angieschottmuller

7. Dr. Pete Meyers

Dr. Pete Meyers is one of the prolific subject matter experts at Moz. He is a marketing scientist who works with the company’s marketing and data science teams.

Since 2012, he has built tools, such as MozCast, to check for Google updates. This explains why he has been curating the Google Algorithm History since 2002.

But is he a doctor? The short answer is no. He is a cognitive psychologist with a Ph.D. in Human Experimental Psychology from the University of Iowa.

If you want to understand better how search engines work, Dr. Pete Meyers is your go-to-guy. Make sure to follow him through the following:

Twitter: https://twitter.com/dr_pete

LinkedIn: https://www.linkedin.com/in/drpete/

8. Harsh Agrawal

Harsh Agrawal is the Founder and CEO of ShoutMeLoud, an award-winning blog with over 832K subscribers and 1 million Pageviews a month that aims at helping people be their own boss.

He is a seasoned and passionate blogger with more than a decade of experience in writing about blogging, SEO, social media, affiliate marketing, and WordPress.

He is a regular conference speaker and has spoken at events like Affiliate Summit West, WordCamp, IBM Business Connect, and MB Summit, to name a few.

So if you wish to learn more about how to start and grow a blog that ultimately becomes a solid source of income, make sure to follow Harsh on these networks:

Twitter: https://twitter.com/shoutmeloud

LinkedIn: https://www.linkedin.com/in/denharsh/

9. Alex Moss

Not sure what to do when a WordPress plugin crashes your website? Alex Moss might be the man you need.

That’s because, aside from being an SEO consultant, he is also a WordPress developer. He also currently serves as the director of FireCask, an SEO agency based in Manchester, UK.

He also hosts SEO meetups and talks in his Italian wine bar called Basil + Lily.

If you own a WordPress website and would want to keep up with relevant SEO developments, you better follow Alex Moss through the following

Twitter: https://twitter.com/alexmoss

Facebook: https://www.facebook.com/alexmoss1

10. Cyrus Shepard

Cyrus Shepard used to run Moz’s SEO and content team before starting his own digital media company ‒ Zyppy.

He also teaches SEO and connects people who need digital marketing services with expert consultants. He is also able to help Fortune 500 companies and small businesses alike in driving qualified website traffic through SEO and content marketing.

Make sure to follow Cyrus Shepard on the following networks if you want a rich source of SEO information from him and other experts. 

Twitter: https://twitter.com/cyrusshepard

LinkedIn: https://www.linkedin.com/in/cyrusshepard

11. Nathan Gotch

Nathan Gotch is the founder of Gotch SEO, an SEO company that provides white label services and training since 2013.

He has served businesses from different industries like health, technology, and law. He has also trained over 1,000 aspiring SEOs through the Gotch SEO Academy.

Nathan Gotch has been featured on known digital marketing publications like SEMrush, Ahrefs, Search Engine Journal, and more.

He is another SEO expert that you should follow if you are looking for someone who can provide a beginner-friendly yet effective SEO strategy.

Twitter: https://twitter.com/nathangotch

Facebook: https://www.linkedin.com/in/nathangotch/

12. Craig Campbell

With almost twenty years of SEO experience, it is undeniable that Craig Campbell can offer refined digital marketing services and courses.

What’s cool about him is that he does not use technical jargon and has a straightforward approach to SEO.

Besides helping businesses with their SEO needs, he also provides training for people who would like to learn how to do it.

If you are new to SEO and would like to follow someone who provides a beginner’s approach about the topic, make sure to follow Craig Campbell on the following networks

Twitter: https://twitter.com/craigcampbell03

Facebook: https://www.facebook.com/craigcampbellseo03

13. Dan Shure

From making music to becoming an SEO consultant in 2007, Dan Shure established his boutique consultancy ‒ Evolving SEO ‒ in 2010.

Based in Greater Boston, MA, the company provides full-service SEO consulting to businesses, marketers, and website owners. He also hosts Experts on the Wire, a regular digital marketing and SEO podcast, wherein he interviews industry leaders.

Outside of digital marketing, he also hosts a podcast about food with his wife called The Empty Fork.

If you want to get useful digital marketing information with a dash of humor on your Twitter feed, make sure to follow Dan Shure through the following:

Twitter: https://twitter.com/dan_shure

LinkedIn: https://www.linkedin.com/in/evolvingdan

14. Travis Jamison

An SEO turned full-time investor, Travis Jamison started buying equity stakes from small businesses. Then, he will make it grow with the help of Smash Digital’s SEO team.

But before becoming an investor, he owned different businesses, and he was able to make them grow by having a solid SEO strategy. He also has a podcast where he discusses SEO and creating wealth.

If you want to know how you can turn up the ante of your SEO game, Travis Jamison is the SEO expert that you should follow online.

Twitter: https://twitter.com/Travis_Jamison

Facebook: https://www.linkedin.com/in/thetravisjamison

15. Ryan Stewart

Ryan Stewart boasts over ten years of helping online businesses scale using advanced digital marketing strategies.

Throughout the years, he has developed a 5-phase process for cross digital marketing:

  1. Learning: Includes analyzing marketing data, previous campaigns, and competitive analysis.
  2. Improving: Improving a business’s existing assets to help boost their traffic and conversion.
  3. Building: Creating on-page and off-page websites to expand a business’s brand market reach.
  4. Promoting: Leveraging owned, earned, and paid channels to promote a business’s assets.
  5. Evaluating: Reviewing and scaling what works and ditching what does not.

Looking for someone who approaches SEO without the fluff? Make sure to follow Ryan Stewart on the following networks:

Twitter: https://twitter.com/ryanwashere

Facebook: https://www.facebook.com/hellowebris

16. Heather Lloyd-Martin

For over twenty years, Heather Lloyd-Martin has helped businesses elevate their brand through SEO copywriting and content marketing. This explains why she is dubbed as the pioneer of SEO copywriting.

She has worked with Fortune 50 companies, major publishers, and television networks. And back in 1998, she founded SuccessWorks, a digital marketing agency that provides SEO consulting and training to clients.

Do you want to master SEO copywriting? Make sure to follow Heather Lloyd-Martin via these channels:

Twitter: https://twitter.com/heatherlloyd

Facebook: https://www.linkedin.com/in/seo-writing


Keep in mind that the people in this list have extensive experience in Search Engine Optimization. Not to mention that they can use it in other areas of digital marketing.

Sure, you can find an SEO who can share how he can boost a website’s ranking. But the experts on this list can understand how a search engine’s algorithm works.

Thus, they can provide insight into their audience on how you can future-proof your website.

About the author

Alex Thomas

I've been involved in digital marketing for over 10 years and have worked with global and local companies on large scale SEO and PR campaigns. In my current role at Breakline, I'm responsible for winning new business, creating, implementing and overseeing SEO campaigns, social communications, online and offline media relations.

By Alex Thomas
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