SEO is the way to Dominate Google Search
If you’re reading this you’re probably interested in how to bring your website at the top of Google’s search. You’re likely wondering how you can appear relevantly and organically on the top of any search engine, even Bing and Yahoo. Well, whether you’re doing SEO in 2017 or any other year, it’s important to pay attention to the guidelines that the search engines hint to us. On a more general note, there are some rules you should be following.
SEO tips effective in the long run
The following rules will help you to dominate SEO in 2017. No matter what Google changes in the future, these rules will still provide the bedrock that you should govern your online activities around in order to make the greatest progress on those all-important SERPs. Follow these rules and you’ll find yourself inching closer and closer to SEO domination on Google. Just remember that it won’t happen overnight. It’ll take patience and consistency.
Search Engine Optimization applied by experts
These latest SEO tips and tricks are given by some of the established and renowned SEO experts in the industry. You probably know that SEO has been changed dramatically over the few years. Tactics like keyword stuffing, thin content, building spammy and irrelevant backlinks to achieve rankings in Google are long gone. So, you are probably wondering what SEO techniques are the most effective nowadays.
Today, Google honors only those websites that follow it’s guidelines. But let’s not stretch it any longer and get to the point of this guide. Follow this guide and your website will move up in the search slowly but strongly.
1. Optimise for mobile
We can’t stress about this enough. Mobile – mobile – mobile. Google is going all-in with mobile. Do the same.
Having a mobile optimised and compliant site is a major thing these days. It’s no surprise Google looks at how sites display on mobile as well as the info they provide. Not only does your site need to be mobile friendly/optimised, you’ll also need to tone down the use of popups so you don’t get penalized. You want your website to rank? Focus on mobile. If you don’t have a mobile version of your site, then this should be your top priority. If you are running desktop and mobile versions of your site – look into consolidating these as well. This not only will pay off in your SEO efforts but it will give your users a better experience as well. Nowadays the majority of websites use responsive design and it’s not really a luxury with plenty of affordable website design solutions available.
If you haven’t optimised for Google Accelerated Mobile Pages (AMP) yet: it’s 2017! What are you waiting for? There are several WordPress plugins out there that can help you monitor your AMP stats. Go for it.
2. Optimise the page loading time
A faster website will make both Google and your users happy. Happy users are more inclined to promote and share your site and its content. Do not feel limited to implementing AMP. A fast-traditional responsive design is arguably a better solution anyways.
What is Page Speed?
Page speed is often confused with “site speed,” which is actually the page speed for a sample of page views on a site. Page speed can be described in either “page load time” (the time it takes to fully display the content on a specific page) or “time to first byte” (how long it takes for your browser to receive the first byte of information from the web server).
No matter how you measure it, a faster page speed is better. Many people have found that faster pages both rank and convert better.
It is just logical for page speed, as well as other factors, to be mobile-dependent and not desktop-dependent. This seems to be Google’s plan.
Here’s a complete webmaster guide to optimise for page speed on Varvy.com
3. Content is King: Create quality content
Quality content creation is the key to ranking high in the SERPs. Content is a king and quality posts are more likely to be shared. Users really like reading long and high-quality articles. Case-studies are working very well at the moment and in 2017 will be working too. Researchers show that the average content length of TOP 10 results is longer than 2,000 words. And for TOP 3 it is even 2,500 words.
If you want to be first in Google search you need to create content that deserves to rank on the first page. Commit to becoming the best in your field. Readers can tell who’s an expert and who isn’t and other popular bloggers will link to the best content.
Create content that is better than anything else on the web. It’s better to focus time into creating the best piece possible than creating several pieces that are mediocre. If you’re selling a product, service, or engage in any sort of eCommerce, then optimise your content for Google rich snippets. This shows more informative results complete with star ratings, which makes it easier for users to make a purchase decision right then and there instead of clicking other results for more info.
Content is becoming more and more important. In 2017, We recommend focusing most efforts on creating long, high quality and interactive content.
I’m not talking about lots of short articles. Those will get you nowhere. Your content has to be longer than the one of your competitors and provide much more value.
Make sure the content you publish it’s worth sharing on social media, but also link worthy. That will help you get backlinks and ultimately improve SEO.
Focus on what your prospects are looking for, in whatever context they might be looking in. This means continuing to focus on search-driven content but go further with the long tail. These searches can earn you featured snippets and voice search results in very niche areas with little competition.
Create better content than the competition. Check Google search and see who is ranking above you for your target keywords. Look at their site content, then create a better, longer and more detailed version. Also, include shareable content like infographics. Find ways to be as useful as possible for users, solve a general problem. Also, find the content of yours that is currently being digested and used by searchers and then find ways to make that content even more helpful.
Follow these tips and your website will dominate the SERPs.
4. Backlinks still rock the playground
*Quality over Quantity when it comes to backlinks
Focus on the content, but also focus on the links. Not low-quality links; high-quality authority links from quality websites with quality content.
It’s important to understand that links from low-quality directories or other such sites will only get your website penalised.
This is not easy to get and that’s why Google rewards it. If it were, everyone would be doing it. It takes a tremendous amount of work, but very much well worth it when near-limitless amounts of free organic traffic come flooding into your site over time.
No surprise here as backlinks are also the key to good rankings. Not just any links, but relevant and topical links. Build an audience that will get you natural links. Don’t just focus on link building only. Most popular bloggers get links without even trying because they have a big following that links to them naturally.
Relevance is becoming more of an issue with link building than it was in the past. Google is smart enough to know, and now ignore, any spammy or irrelevant links we have. Instead, aim for links inside content via things like guest posts. You don’t just want any links, but relevant, contextual links.
Building a healthy link profile is a difficult thing. If you focus your efforts on great content, those links will come naturally over time. It might take a very long time, but they’ll eventually come. However, you also want to help speed things up if you’re looking to make faster progress.
Use tools like Ahrefs and MOZ to track your backlinks.
5. The key word is: Keywords, keywords, keywords
Creating great SEO content in 2017 has so much to do with keywords, but also so little to do with them. Google wants content made for humans. But you also have to tailor the content for search engines like Google. The distinction here, however, is a very difficult one to make, and it’s very easy to cross the line.
Keyword research is still extremely important.
Long tail variations and related keywords are picked up by Google anyway. So, rather than target one keyword per post, look at the overview, the main topic, and try to cover it better than anyone else.
Don’t over optimise. Copy what works. Only listen to and hire experts who have results they will show you. Don’t cheap out on hiring a Content Marketing agency. Map out your content ideas and use highly targeted SEO keywords a guide for content ideas.
Use a healthy ratio of 70 to 80% LSI keywords to the 30 to 20% of exact match keywords.
Here is a very useful Article on How to do Keyword Research put together by Moz.com
6. Create for your target audience not for Google
*User experience is a major ranking factor
Always think about your website’s visitors. Optimise page titles & meta descriptions – optimise them to appeal like a paid ad. Your page title and meta description needs to catch the eye of users in the search results. By increasing the CTR of your pages, you’ll get rewarded with a little boost in where you show on the page.
Satisfying the user’s intent is now the key.
Focus on brand awareness as well. Always be thinking how to get into people’s personalized SERPs. Improve user experience. Think about what users want and how they will navigate your website. If you give your users what they want, they won’t click the back button to the SERPs. When a user goes back to the search results, then Google’s algorithm will assume your page didn’t answer their search query, and your ranking will likely drop.
7. Make your website pleasant to the eye
Nobody likes an ugly website. In order to reduce bounce rate and increase conversion rate, a website must be visually appealing, polished and professional. Remember, it’s reflecting your company, your products, and your services. Your website may be the first, and only, impression a potential customer receives from your company.
An attractive website is far more likely to generate a positive impression and keep visitors on your site once they arrive. As businesses large and small continue to populate the web, your challenge is to attract and keep users’ attention. Ideas like this are what PR professionals pay attention to keep their businesses successful.
Guidelines for good looking website
- Good use of colour: an appropriate colour scheme will contain 2 or 3 primary colours that blend well and create a proper mood or tone for your business. Don’t overdo the colour, as it can distract from the written content.
- Text that is easily read: The most easily read combination is black text on a white background, but many other colour combinations are acceptable if the contrast is within an appropriate range. Use fonts that are easy to read and are found on most of the today’s computer systems. depending on your audience. Keep font size for paragraph text between 10 and 12 pts.
- Meaningful Graphics: Graphics are important, as they lend visual variety and appeal to an otherwise boring page of text. However, don’t over-use them, and make sure that add meaning or context to your written content. Don’t overload any one page with more than 3 or 4 images.
- Quality Images: A simple way to increase visual appeal is to use high-quality photography. High-quality product images are especially important for online retailers. You can find a ton of graphics on the Envato Market at a very affordable price.
- Simplicity: Keep it simple and allow for adequate white space. Uncluttered layouts allow viewers to focus on your message. Don’t overload your site with overly complex design, animation, or other effects just to impress your viewers.
Follow this guide and increase your chances of dominating the Google Search. We covered in this guide the most important factors and we will update it as we go in 2017. Don’t forget to follow us on Twitter for more useful tips.