I know you’ve been trying to ignore it.
It’s been months since you last did it.
It’s that thing you know you must do but just can’t seem to summon the strength.
You can’t even think of what to write about.
Almost everyone knows that you should blog. But just as many have no idea what to write.
Sometimes we’re told that it’s easy for us – we can just blog about blogging.
But we also write regular posts in some not very sexy industries.
It can be hard to think of ideas for business blog posts. But there is huge value in making the effort.
Blogging keeps your website alive and fresh and makes your site more attractive to search engines.
It helps attract new customers and get repeat business.
It also helps establish you as an authority in your industry and builds your personal brand.
But if you’re stuck for inspiration, here’s 5 tried and tested blogging formulas that have proven appeal:
The Classic List Blog Post
This type of post is popular for good reason.
The post you are reading right now is a list post.
Its power is that you are making the reader a specific promise. They know what they are going to get and that it will be broken down simply into key points. This type of post can be overdone sometimes. As a long time blogger and reader, I admit to getting fed up with blogs that merely trot out basic variations of the same post multiple times.
But as an idea-starved, business blogger, they can work very well.
So, what kind of posts might you write? Let’s take a look.
1.) 10 Little Known Facts About …. Every business or industry has a few quirks or interesting facts that your customers won’t know about. Share them! You could use something like 10 Interesting Facts Your Accountant Won’t Tell You, or 10 Reasons to Get Your Carpets Cleaned Every Year.
2.) 5 Reasons You Need Our…It’s always a good idea to tell your readers why they need to book, not just your service, but you. You can point out the benefits of your service, the little extra things that you do, or you could use humour and entertainment.
3.) 10 Tips On How To … There is huge value in giving something away. Don’t be mean. If you’re an accountant, blog about an actionable tax tip that a potential customer will appreciate. If you’re a cleaner, provide some free stain removal advice.
Customer Success Story
If you have customer testimonials on your website then you already have the bones of multiple fantastic blog posts.
All you need to do is use the testimonial as for the foundation of your post and describe how you helped the customer. Talk about the problem they faced and how you tackled it.
These type of posts are very popular and effective.
You already have the proof.
You just need to tell the story.
Don’t Be Afraid To Be Different or Disagree
With so many other businesses writing about the same things and following the herd, it can pay dividends to inject personality and opinion into your posts.
Don’t be afraid to take a clear position and use your experience to support your argument.
There is nothing worse than an industry that all says the same thing.
You have to stand out in some way, otherwise, you fail to provide a strong enough reason for customers to choose you.
Go on – stir up a bit of controversy! Your readers will like it.
Compare Your Product Or Service
Make it easy for customers to see the value of your proposition.
Compare your product or service to others in your industry. Demonstrate how you are different.
Don’t be shy.
You may ruffle a few feathers, but so what?
Would you rather keep the peace and lose the customer?
Go Behind The Scenes
Letting your readers into your lives and business can be a great way of eliciting trust and personalizing your brand.
In fact, in the home service industry – which relies heavily on trust – it can be one of the most effective ways of acquiring new customers.
Use photos in your blog posts. Write about a typical day, supported with images of you working.
If you’re not camera shy, create a short video and use it in the blog post, padded out with a written intro.
The key to a successful blog is variety – so don’t be afraid to try different styles and formats.
Have some personality. Don’t be too corporate or stiff.
Your customers will thank you for it.