8 Reasons Why WordPress is the Best Platform for Your Next Website


The choice of the right CMS (content management system) for your website is not an easy one to make. This is due to the fact that it provides you with a specific toolset, one that you wouldn’t be able to access by any other means.

Sure, there are some platforms that specialize in blogs or e-commerce websites, however, there is one platform that provides you with an unprecedented level of versatility in regards to your website use and industry.

This platform is WordPress (WP). With that in mind and without further ado, here’s why WordPress is the best platform for your next website.

1. Beginner-friendly learning curve

The first reason why WordPress is so popular is due to the fact that it has a pretty beginner-friendly learning curve.

Due to the fact that the community is fairly large (something that we’ll return to later on), there are so many tutorials and guidelines out there. Also, if you have a question, you can easily find an answer to it in no time.

Other than this, it is a fairly simple tool to start using, even though mastering it might take you quite a while.

With that in mind and without further ado, WP is recommended for those without a lot of experience in the field, since it will help you establish a solid foundation for your marketing, later on.

2. Flexibility and customizability

As for the limitations of what your WP website can become, well, there really aren’t any.

Sure, there are some specialized tools that are meant for blogs or e-commerce websites, however, this is nothing that you can’t achieve with WP, as well.

There are so many themes out there that can help make your website look the part, with just a couple of clicks. Some of these themes need to be purchased but even amongst free themes, there’s so much for you to choose from.

Second, with so many plugins out there, you can make your website as functional as you need it to be.

3.The community

The simplest way to answer this question would be to say that WordPress is the most widely used CMS out there. In fact, there’s a fact that about 34 percent of all websites out there are powered by WordPress. What this means is that it has, by far, the largest community out there.

The community itself is your main source of information, especially when it comes to open-source software. Due to the fact that the community is so large, chances are that the response you get will be instantaneous, which will help you out immensely.

4. Great for your digital marketing

When it comes to your digital marketing efforts, you need to understand that your website is your first and your last line of defense. It’s loading time definitely affects your bottom line and there are more than a few other factors that can definitely contribute to your overall on-site optimization.

In other words, by starting your digital presence in WordPress, you can make all subsequent decisions and your overall planning of the digital marketing strategy so much easier.

5. Amazing support

Previously, we’ve mentioned the issue of the community as a part of the amazing support that this platform provides its users with. However, it is merely a part of a larger support system.

The first thing you need to keep in mind here is that the official WP support forums consist of a plethora of useful and applicable information. Other than this, you also have support forums for numerous other themes and plugins.

The number of YouTube tutorials for WP surpasses that of any other CMS and there is a myriad of blogs out there that helps you grow.

6. Frugality

Previously, we’ve already mentioned that WP is an open-source program. Now, this means a number of things, however, it also means that it’s completely free. Other than this, it gives you full freedom to modify it or build upon it in whatever way you feel like.

Keep in mind, nonetheless, that this might not be something that you’re able to do on your own. Instead, you may need to hire a professional. Still, all the flexibility that we’ve discussed in one of the previous paragraphs is still there, only now, it comes at a lower cost than if you were to use any other CMS. 

7. Popularity

The next thing you need to understand about the platform that it’s incredibly popular and, therefore, widely used by everyone. What this means is that WP is a platform that gets a lot of love from both the developers and the community.

This means that patches, updates, and fixes occur on a regular basis. This alone can help alleviate a lot of stress by ensuring that any flaw in the system isn’t there to stay. Keep in mind that the popularity of the platform also guarantees that it won’t be abandoned in years to come.

8. Seamless SEO optimization

When it comes to your rank in search engines, those websites that run in WP often tend to outperform their competitors. The plethora of plugins are there to ensure that you can easily and automatically optimize your images for SEO, as well as that you can add metadata without much effort.

In fact, with the right SEO plugin, all of this work will be done without much active involvement on your part. Yoast SEO, The SEO Framework and SEO Squirrly are just some of the names at the very top of this list. In reality, you get to choose your own digital arsenal.

In conclusion

At the end of the day, the main reason why you need to opt for this platform is the incredible amount of freedom that you get from it. WordPress is merely a tool, and a versatile one at that, which means that how you use it and what you turn your website into completely depends on your own choices and decisions that you, yourself, make. In other words, even those who wonder whether this CMS is the right choice for them, don’t have a single reason to assume that it’s the wrong one.

About the author

Alex Thomas

I've been involved in digital marketing for over 10 years and have worked with global and local companies on large scale SEO and PR campaigns. In my current role at Breakline, I'm responsible for winning new business, creating, implementing and overseeing SEO campaigns, social communications, online and offline media relations.

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By Alex Thomas