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A Quick Guide on How to Design Instagram Ads

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When Instagram finally announced the introduction of ads entrepreneurs, marketers, and social media-savvy managers were overjoyed. Although Facebook is still leading when it comes to targeted ads, Instagram, it seems, isn’t too far behind.

Since Instagram has gathered a colossal audience in the past few years, it’s easy to see why so many brands are looking forward to Instagram for higher visibility and a chance to connect with their current and prospective customers.

But the question remains, how do we utilize this new tool as best we can and create remarkable ad content for the photo-sharing app?

Here’s where we come in to share this post on tips for creating Instagram Ads for your business.

But first… a How-To:

Here’s a simple three-step guide on how to create an Instagram Ad:

#1 Connect Your Instagram Account To Your Facebook

Sorry, folks, but creating Instagram ads also requires Facebook. So if you don’t already have a Facebook account (which we highly doubt), you need to create one now!

Go to your Facebook page, and in the Settings, click on Instagram Ads in the left panel. Then you click on “Add an Existing Account” and enter your Instagram login details.

#2 Select Ad Type

The next step is to choose an ad type. There are three types of ads on Instagram: video, carousel, and image.

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#3 Select A Call To Action

All ads have a call to action. Your CTA might be inserted right into the image, video, or carousel, or in the caption below it.

You could tell your prospects to join a competition, visit your website, subscribe, and so on.

There are plenty more options to choose from before you finalize your ad. For more on how to create Instagram ads, check out this post.

Some tips on creating Instagram Ads

Get To Know Instagram

If you’re new to Instagram, it would be better if you get to know the platform’s aesthetics first before you decide on the perfect type of ad content.

You want to share something you know the typical Instagram audience (and every platform has one) would like. Look into what’s “popular” on Instagram and what type of content generally accumulates a positive response.

Make Sure Its Visually Appealing


Visual aesthetics play a huge role on Instagram. Your images or videos should be nothing short of beautiful and inspirational. In fact, experts advise that you try to make your images and videos appear Instagram-native.

In other words, you try to make it look less like an ad, and more like an image or video, your friend would have posted on Instagram. This way, your ad blends in with a typical user’s Instagram feed and has a higher chance of being viewed or liked, rather than skipped over because it appears to be “salesy”.

Keep Space In Mind

One of the problems faced with Instagram ads is that the user can’t click on or expand the image. This gives less room for the actual ad image or video which ad creators must keep in mind. Small text, cluttered background, or too many elements is a big no-no. Focus on the main element, reduce noise, and make sure it’s adequately viewable on a small-screen device.

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Shane Barker, a digital marketing consultant recently shared a few actionable tips that can help you add spaces in your Instagram bio and captions.

Use Hashtags


Hashtags are very trendy, particularly on Instagram and Twitter. This isn’t just a fashion you want to follow, but a useful tool that could considerably increase visibility.

One of the best things about Instagram ads is that there is no limit to the amount of text you can use. That gives you enough freedom to caption your ads with plenty of hashtags and capitalize on trends.

Tip: Research on the hashtags your audiences are likely to use the most and be sure to add them to your ad posts.

Keep It Consistent

It’s always a good idea to be consistent when you’re marketing on an online platform. We’re not just talking about the number of times you push your ads (rule of thumb: once a day), but also the kind of images or videos you use.

Keep your ad posts consistent with the rest of the visuals on your Instagram profile.

Make sure that all your ads, images, videos, carousels, and other forms of content, whether they are organic or paid, transmit a strong and consistent message, in line with your brand.

In conclusion

Remember, it’s also important to keep algorithms and updates in mind when you’re creating your ad campaigns.

Much like Facebook, Instagram favours ads that are high quality and engage audiences with relevant content.

Getting the best result usually requires honing in on your audience and being perceptive of their needs, wants, and specific interests.

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About the author

Alex Thomas

I've been involved in digital marketing for over 10 years and have worked with global and local companies on large scale SEO and PR campaigns. In my current role at Breakline, I'm responsible for winning new business, creating, implementing and overseeing SEO campaigns, social communications, online and offline media relations.

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