When it comes to content marketing, video is quickly becoming a mandatory part of any strategy. From educational videos to entertainment to interacting with friends and family, people consume more video content than ever before. Chances are that you already know you need to include video content on...
Marketing has seen a complete turnaround in the last few years, where social media has risen proudly in the hierarchy. Owing to this, social media marketing has become a buzzword in the business world. Companies use more than one social media channel to generate brand awareness. Why so? Because an...
When was the last time you bought something that you saw on your twitter feed, your Facebook feed or some other form of social media? Even if you liked, shared or re-tweeted you probably didn’t even click-through to see what the offer was and you almost surely didn’t buy it. Why? It’s simple really...
Quality content is the core of an integrated, targeted approach to marketing, here’s why: Check out the infographic below! Content marketing improves visibility. Companies that publish 16+ blogs get 3.5x more trafficCompanies with blogs get 97% more inbound links than others37% of marketers...
Why should you use storytelling to construct brand stories and campaigns? A study published in the Journal of Brand Management suggests that people who have been exposed to interesting brand stories talk more about the brands and behave much livelier when making associations. “A story can embrace...
The coronavirus has been though on the whole world and is definitely affecting all areas of life. Aside from the devastating aspect of human health, the virus is also taking a toll on the world’s economy and different areas of business. A lot of people are filing for unemployment and a lot don’t...
As we embark on a new decade, now is a great opportunity to examine the top trends that are anticipated to dominate digital marketing in the coming years. The digital marketing landscape is in a state of constant flux Digital marketing is an area that is constantly evolving. This means that many of...
When it comes to setting up a business, one of the most important things to do is learn what is brand identity and how you can grow a successful brand online. In this article, we will discuss what is brand identity and how you can develop a brand on a budget. No matter the size of your business...
Artificial Intelligence and Machine Learning have escaped the world of technology and are now invading the rest of the world. We can find software powered by smart algorithms in all sorts of industries, from customer service to retail and from healthcare to administration. However, this is not news...
Read this guide to find out how hotels can revitalise their brand and boost sales with influencer marketing.