On-page SEO is quite often underutilised, which is crazy considering the vital role it plays in website marketing. On-page SEO is all about optimising your website content and coding. When done correctly, you can receive a considerable ranking boost. The best bit is: You’re in total control...
There is no point in creating content that doesn’t rank well and sends you no traffic. If you can’t grow the monthly search visits to your blog, your overall content marketing strategy doesn’t work efficiently. Therefore, it is important to blend SEO principles with high-quality...
In 2020, customers have never been more sophisticated. They have multiple touchpoints of interaction with your brand available at their fingertips, and they’re going to move through multiple channels before making a purchase. If they aren’t allowed to do this, or if the flow between the channels...
When it comes to content marketing, video is quickly becoming a mandatory part of any strategy. From educational videos to entertainment to interacting with friends and family, people consume more video content than ever before. Chances are that you already know you need to include video content on...
Marketing has seen a complete turnaround in the last few years, where social media has risen proudly in the hierarchy. Owing to this, social media marketing has become a buzzword in the business world. Companies use more than one social media channel to generate brand awareness. Why so? Because an...
When was the last time you bought something that you saw on your twitter feed, your Facebook feed or some other form of social media? Even if you liked, shared or re-tweeted you probably didn’t even click-through to see what the offer was and you almost surely didn’t buy it. Why? It’s simple really...
Quality content is the core of an integrated, targeted approach to marketing, here’s why: Check out the infographic below! Content marketing improves visibility. Companies that publish 16+ blogs get 3.5x more trafficCompanies with blogs get 97% more inbound links than others37% of marketers...
Why should you use storytelling to construct brand stories and campaigns? A study published in the Journal of Brand Management suggests that people who have been exposed to interesting brand stories talk more about the brands and behave much livelier when making associations. “A story can embrace...
The coronavirus has been though on the whole world and is definitely affecting all areas of life. Aside from the devastating aspect of human health, the virus is also taking a toll on the world’s economy and different areas of business. A lot of people are filing for unemployment and a lot don’t...
As we embark on a new decade, now is a great opportunity to examine the top trends that are anticipated to dominate digital marketing in the coming years. The digital marketing landscape is in a state of constant flux Digital marketing is an area that is constantly evolving. This means that many of...