AuthorAlex Thomas

How to Build Customer Loyalty Through Social Media

Building a loyal customer base is one of the most effective ways of securing business success, and social media could be the catalyst you need to achieve this. With the right social media strategy, you should be able to foster a community of loyal customers who are more than happy to spread the word about your business. Social media has been a part of everyday life for a while now. What started...

Web Design Factors That Will Convert Visitors to Customers

Contrary to what many may believe, having an eye-catching and attractive website is not the end-all and be-all of one’s digital marketing efforts. A company does not create a website for the sake of vanity. While it’s important for a website to look good, any web design specialist will tell you that the main goal of having one is to generate conversions. This is where proper and strategic web...

SEO for E-commerce Websites: The Ultimate Guide

Search engine optimization is important for all websites, yet the eCommerce ones won’t achieve much if they aren’t armed with SEO properly. In this guide, you can learn about the SEO specifics in eCommerce and why this marketing strategy is essential for online retail businesses. We’ll give tips and recommendations on how to find keywords and how to structure your website, as well as provide...

Google Algorithm Updates to Expect in 2021

Google has evolved a lot in the past decade. With dozens of native applications and countless updates, Search wasn’t the only product the company has been focusing on. Of course, being the most profitable (currently estimated at around $400 billion and evaluated as the most sophisticated search algorithm in the world, Google Search is central for people who work in marketing, data and...

Best Exit-Intent Popups That Convert

A jolly and warm goodbye can lead to great humble beginnings.  That one last message can either trigger the next conversation or close the curtains completely. The same theory applies to exit-intent popups. If you want to increase the engagement with your customers like me, exit-intent popups can do wonders. Exit-intent popups aren’t just powerful; they are the key to grow your subscribers...

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