Content marketing is still a critical part of any organization’s marketing strategy, and this isn’t about to change in 2021. As an industry, it is fast-moving towards a worth of more than $400 billion, which just goes to show the kind of confidence and investment brands and businesses have put into it. Since 2018 when significant changes were first realized in content marketing, companies...
When it comes to the SaaS (Software As A Service) industry, marketing is a lot different in comparison to other industries. Promoting a SaaS product poses a lot of challenges among marketing professionals. From being an intangible product into something only certain types of businesses can use, there are hurdles that you must overcome in order for your startup to thrive. Although SaaS marketing...
Are there actually wrong (and right!) times to post on social media? Find out! If you’ve wondered what the best times to post on Facebook and other social sites are, you’re not alone. There are certain times when you’re more likely to get more views and engagement than others, but they largely depend on your unique audience. I’ll share some tips in just a moment to figure out...
Back in the dawn of media, businesses used to have a direct intermediary between them and their customers. For instance, when television and newspaper were just getting started, each of these services occupied the space in between a brand and those that it wanted to speak to. This was a benefit and a disadvantage at the same time. If your company wanted to broadcast a message to millions of...
Not only is it time-consuming – it forces you to face your writer’s block, all while knowing that you may not see a return on your investment for months (or years, in some cases).