AuthorShane Barker

Have you heard of visual commerce? Don’t fret, if you haven’t. It is nothing but the use of visual content to boost ecommerce sales. Sounds simple, right? Well, it is simple, but only for those who know how to best leverage it to their advantage. Visual commerce is so much more than simply adding good product pictures to your website. Visual commerce is one of the most potent eCommerce marketing...

Artificial intelligence (AI) has disrupted almost all major areas of life, including business. From A-list brands like Tesla and Amazon to startups, 37% of brands are using AI to streamline their processes, albeit unknowingly. Most modern automation tools that brands and marketers use for their day-to-day work are AI-powered. AI adoption in business has grown by 270% in the last four years due to...