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How to Build Customer Loyalty Through Social Media

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Building a loyal customer base is one of the most effective ways of securing business success, and social media could be the catalyst you need to achieve this. With the right social media strategy, you should be able to foster a community of loyal customers who are more than happy to spread the...

Web Design Factors That Will Convert Visitors to Customers

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Contrary to what many may believe, having an eye-catching and attractive website is not the end-all and be-all of one’s digital marketing efforts. A company does not create a website for the sake of vanity. While it’s important for a website to look good, any web design specialist will tell you...

SEO for E-commerce Websites: The Ultimate Guide for 2020

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Search engine optimization is important for all websites, yet the eCommerce ones won’t achieve much if they aren’t armed with SEO properly. In this guide, you can learn about the SEO specifics in eCommerce and why this marketing strategy is essential for online retail businesses. We’ll give tips...

6 Reasons Why Your Business Needs to Go Digital

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In the space age of today, you will be hard-pressed to find businesses that don’t have an online presence. Ever since the Internet was born in 1990, the world embraced it immediately, which gave everyone the power to go virtual and caused an unprecedented rise in digital innovations. Fast...

Google Algorithm Updates to Expect in 2020

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Google has evolved a lot in the past decade. With dozens of native applications and countless updates, Search wasn’t the only product the company has been focusing on. Of course, being the most profitable (currently estimated at around $400 billion and evaluated as the most sophisticated...

Best Exit-Intent Popups That Convert

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A jolly and warm goodbye can lead to great humble beginnings.  That one last message can either trigger the next conversation or close the curtains completely. The same theory applies to exit-intent popups. If you want to increase the engagement with your customers like me, exit-intent popups can...

The ABC’s of Search Engine Optimisation (SEO)

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To have a large volume of organic traffic is to have a never-ending stream of leads. That’s why businesses are scrambling to climb the SERP’s. SEO agencies promise to know the secret but there is no quick fix to SEO. I was going to try and let you down gently, but I changed my mind. It’s not...

A Guide To Content Marketing For Beginners

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If you have searched for ‘marketing trends’ recently, chances are you have stumbled across the term content marketing. Content marketing is currently red-hot – so much so that you’ve likely been told how important it is that you build a blog and start producing content. Content...

On-Page SEO Factors To Boost Your Business

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On-page SEO is quite often underutilised, which is crazy considering the vital role it plays in website marketing.  On-page SEO is all about optimising your website content and coding. When done correctly, you can receive a considerable ranking boost. The best bit is: You’re in total control...

10 Tips on How to Create SEO-Friendly Content

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There is no point in creating content that doesn’t rank well and sends you no traffic. If you can’t grow the monthly search visits to your blog, your overall content marketing strategy doesn’t work efficiently. Therefore, it is important to blend SEO principles with high-quality...

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