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On-Page SEO Factors To Boost Your Business

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On-page SEO is quite often underutilised, which is crazy considering the vital role it plays in website marketing.  On-page SEO is all about optimising your website content and coding. When done correctly, you can receive a considerable ranking boost. The best bit is: You’re in total control...

10 Tips on How to Create SEO-Friendly Content

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There is no point in creating content that doesn’t rank well and sends you no traffic. If you can’t grow the monthly search visits to your blog, your overall content marketing strategy doesn’t work efficiently. Therefore, it is important to blend SEO principles with high-quality...

What You Need To Know About Omnichannel Marketing Strategies

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In 2020, customers have never been more sophisticated. They have multiple touchpoints of interaction with your brand available at their fingertips, and they’re going to move through multiple channels before making a purchase. If they aren’t allowed to do this, or if the flow between the channels...

When And Where To Use Video Content In Your Sales Funnel

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When it comes to content marketing, video is quickly becoming a mandatory part of any strategy. From educational videos to entertainment to interacting with friends and family, people consume more video content than ever before. Chances are that you already know you need to include video content on...

How Can Artificial Intelligence Help Your Brand Grow?

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Artificial intelligence (AI) has disrupted almost all major areas of life, including business. From A-list brands like Tesla and Amazon to startups, 37% of brands are using AI to streamline their processes, albeit unknowingly. Most modern automation tools that brands and marketers use for their day...

Top 5 Project Management Tools for Social Media Managers

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Marketing has seen a complete turnaround in the last few years, where social media has risen proudly in the hierarchy. Owing to this, social media marketing has become a buzzword in the business world.  Companies use more than one social media channel to generate brand awareness. Why so? Because an...

How To Personalize Your Emails Right: 10+ Tips And Tricks

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What’s the key difference between the emails you send to your leads and an email you send to your friend?  The answer is simple. When you send an email to your friend, you are reaching out to them in person.  Here’s what exactly I mean. When you are writing to your friend, you address them by their...

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