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Advanced SEO Strategies You Should Implement in 2021

It’s safe to assume that those who want more from their search engine optimization (SEO) campaign consider the most important SEO ranking factors. Admittedly, well-optimized sites get more traffic and therefore more leads and sales.  However, without SEO, people won’t find your site, and all your efforts will be for nothing. To ensure you get the most out of your SEO campaign...

Content Marketing Trends 2021

Content marketing is still a critical part of any organization’s marketing strategy, and this isn’t about to change in 2021. As an industry, it is fast-moving towards a worth of more than $400 billion, which just goes to show the kind of confidence and investment brands and businesses have put into it. Since 2018 when significant changes were first realized in content marketing...

15 eCommerce Strategies to Boost Black Friday Sales

There were an estimated 7.4 billion online shopping sales during the Black Friday of 2019.  This was an all-time high in sales for a Black Friday.  With another massive sales day looming, it’s important that e-commerce businesses work on their online strategies. They need to be prepared to boost their sales, especially with more people shopping online because of the ongoing...

How to Write an Effective Marketing Strategy

Your business is worth nothing without an effective marketing strategy. If you want to get your brand noticed in a crowded market, you should write a detailed marketing strategy and follow it diligently. Writing a strategy sounds like a challenging task for many entrepreneurs and marketing newbies. However, this task is much simpler than it seems.  No matter whether you have a background in...

7 Local SEO Ranking Factors For 2021

Local SEO is undoubtedly one of the most volatile categories of search engine optimization.  Unlike conventional organic SEO, local SEO ranking factors include a wider spectrum of variables and considerations, and that change rather rapidly. 2019 is a profound year for local SEO, as there’s a wealth of compelling changes at play. For instance, mobile search overtook desktop search in 2018...

Why Your Business Needs to Go Digital

In the space age of today, you will be hard-pressed to find businesses that don’t have an online presence. Ever since the Internet was born in 1990, the world embraced it immediately, which gave everyone the power to go virtual and caused an unprecedented rise in digital innovations. Fast forward to two decades later, and digital innovations have upended every facet of our life, creating...

Visual Commerce: 6 Ways to Boost Your eCommerce Sales

Have you heard of visual commerce? Don’t fret, if you haven’t. It is nothing but the use of visual content to boost ecommerce sales. Sounds simple, right? Well, it is simple, but only for those who know how to best leverage it to their advantage. Visual commerce is so much more than simply adding good product pictures to your website. Visual commerce is one of the most potent eCommerce marketing...

Top SEO Blogs You Should Follow in 2021

Over the last couple of years, digital marketing has reached new heights. More so, that there is a pandemic and everyone relies on online services nowadays. That said, it is your role as a business owner or marketing professional to be on the lookout for new promotional ideas. Doing so allows you to be one step ahead of the competition and know what digital marketing packages you can leverage...

12 Essential Video Marketing Tools to Boost Your SEO

Video marketing has now become a staple campaign in any savvy business overall strategy. The latest video marketing stats say that at least 87% of businesses have already added video content to their marketing toolbox. Not only does this engaging type of marketing help you deliver your brand message better, but it also boosts your online visibility. With well-crafted and SEO-friendly videos, you...

The Most Prevalent Web Design Mistakes to Avoid

Web design as we know it today focuses on deftly combining form and function, all to provide users enjoyable, interesting, and usable visits. In other words, web design is now all about enhancing the user experience. Today’s web designers strive to fulfill what Internet users need, whether they’re creating a site with minimalist and simple web design or one that’s visually stunning. Still...