Blog

Why Email Is More Effective Than Social Media

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When was the last time you bought something that you saw on your twitter feed, your Facebook feed or some other form of social media? Even if you liked, shared or re-tweeted you probably didn’t even click-through to see what the offer was and you almost surely didn’t buy it. Why? It’s simple really...

Why Cross-Channel Marketing Should Be Your Focus for 2020

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cross-channel-marketing

If you’re looking for ways to improve your digital content strategy in 2020, taking a cross-channel approach is the way to go. Today’s shoppers use around 10 sources of information across multiple channels to make a purchasing decision. That means your customers want to engage with your brand...

The Anatomy Of Content Marketing (Infographic)

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Quality content is the core of an integrated, targeted approach to marketing, here’s why: Check out the infographic below! Content marketing improves visibility. Companies that publish 16+ blogs get 3.5x more trafficCompanies with blogs get 97% more inbound links than others37% of marketers...

Voice Search & the Internet of Things

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voice search, IoT

Our world is becoming interconnected like never before. Devices that are connected to the internet like fridges, watches and lighting seem like things of science fiction – ordering when supplies are low, monitoring our heart rates and turning on and off respectively due to their connections to the...

How To Develop A Brand Identity

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brands

When it comes to setting up a business, one of the most important things to do is learn what is brand identity and how you can grow a successful brand online. In this article, we will discuss what is brand identity and how you can develop a brand on a budget. No matter the size of your business...

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