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When And Where To Use Video Content In Your Sales Funnel

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video-marketing-tips

When it comes to content marketing, video is quickly becoming a mandatory part of any strategy. From educational videos to entertainment to interacting with friends and family, people consume more video content than ever before. Chances are that you already know you need to include video content on...

How Can Artificial Intelligence Help Your Brand Grow?

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ai-digital-marketing

Artificial intelligence (AI) has disrupted almost all major areas of life, including business. From A-list brands like Tesla and Amazon to startups, 37% of brands are using AI to streamline their processes, albeit unknowingly. Most modern automation tools that brands and marketers use for their day...

Top 5 Project Management Tools for Social Media Managers

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Marketing has seen a complete turnaround in the last few years, where social media has risen proudly in the hierarchy. Owing to this, social media marketing has become a buzzword in the business world.  Companies use more than one social media channel to generate brand awareness. Why so? Because an...

How To Personalize Your Emails Right: 10+ Tips And Tricks

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What’s the key difference between the emails you send to your leads and an email you send to your friend?  The answer is simple. When you send an email to your friend, you are reaching out to them in person.  Here’s what exactly I mean. When you are writing to your friend, you address them by their...

Why Email Is More Effective Than Social Media

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When was the last time you bought something that you saw on your twitter feed, your Facebook feed or some other form of social media? Even if you liked, shared or re-tweeted you probably didn’t even click-through to see what the offer was and you almost surely didn’t buy it. Why? It’s simple really...

Why Cross-Channel Marketing Should Be Your Focus for 2020

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cross-channel-marketing

If you’re looking for ways to improve your digital content strategy in 2020, taking a cross-channel approach is the way to go. Today’s shoppers use around 10 sources of information across multiple channels to make a purchasing decision. That means your customers want to engage with your brand...

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