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The Most Prevalent Web Design Mistakes to Avoid

Web design as we know it today focuses on deftly combining form and function, all to provide users enjoyable, interesting, and usable visits. In other words, web design is now all about enhancing the user experience. Today’s web designers strive to fulfill what Internet users need, whether they’re creating a site with minimalist and simple web design or one that’s visually stunning. Still...

15 SEO Tools To Improve Your Marketing Strategy

Before we start, let us first define what SEO tools are and how they can help you with your marketing campaigns.  In a nutshell, SEO tools are any program or tools that let you complete a step in the search engine optimization process. For instance, keyword research plays a crucial role in SEO. This explains why most marketers could not live without having a high-quality keyword research...

10 Pro Tips for Successful Online Reputation Management for Your Business

It can take years to build a reputation and a few minutes to ruin it. In the age of social media networks, user-generated content (UGC) platforms, review websites, personal blogs, etc., both positive and negative opinions about a brand can travel far and wide within minutes like wildfire.   Regardless of whether you sell products and services online or operate through brick-and-mortar...

16 Best SEO Experts To Follow if You Are Serious About SEO

Whether you are maintaining a business website, a blog, or an online store, there are various ways to step up your SEO game. This includes following SEO experts online. Lucky for you, we have created a list of SEO experts that you can follow for advice and industry update: 1. Danny Sullivan Danny Sullivan is one of the co-founders of Third Door Media, the publisher of Search Engine Land. SEL is...

How to Build Customer Loyalty Through Social Media

Building a loyal customer base is one of the most effective ways of securing business success, and social media could be the catalyst you need to achieve this. With the right social media strategy, you should be able to foster a community of loyal customers who are more than happy to spread the word about your business. Social media has been a part of everyday life for a while now. What started...

Web Design Factors That Will Convert Visitors to Customers

Contrary to what many may believe, having an eye-catching and attractive website is not the end-all and be-all of one’s digital marketing efforts. A company does not create a website for the sake of vanity. While it’s important for a website to look good, any web design specialist will tell you that the main goal of having one is to generate conversions. This is where proper and strategic web...

SEO for E-commerce Websites: The Ultimate Guide

Search engine optimization is important for all websites, yet the eCommerce ones won’t achieve much if they aren’t armed with SEO properly. In this guide, you can learn about the SEO specifics in eCommerce and why this marketing strategy is essential for online retail businesses. We’ll give tips and recommendations on how to find keywords and how to structure your website, as well as provide...

Google Algorithm Updates to Expect in 2021

Google has evolved a lot in the past decade. With dozens of native applications and countless updates, Search wasn’t the only product the company has been focusing on. Of course, being the most profitable (currently estimated at around $400 billion and evaluated as the most sophisticated search algorithm in the world, Google Search is central for people who work in marketing, data and...

Best Exit-Intent Popups That Convert

A jolly and warm goodbye can lead to great humble beginnings.  That one last message can either trigger the next conversation or close the curtains completely. The same theory applies to exit-intent popups. If you want to increase the engagement with your customers like me, exit-intent popups can do wonders. Exit-intent popups aren’t just powerful; they are the key to grow your subscribers...

The ABC’s of Search Engine Optimisation (SEO)

To have a large volume of organic traffic is to have a never-ending stream of leads. That’s why businesses are scrambling to climb the SERP’s. SEO agencies promise to know the secret but there is no quick fix to SEO. I was going to try and let you down gently, but I changed my mind. It’s not something you can pick up and put down as and when it suits you. If you are serious about improving your...

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