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6 Reasons Why Your Business Needs to Go Digital

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In the space age of today, you will be hard-pressed to find businesses that don’t have an online presence. Ever since the Internet was born in 1990, the world embraced it immediately, which gave everyone the power to go virtual and caused an unprecedented rise in digital innovations. Fast...

Google Algorithm Updates to Expect in 2020

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Google has evolved a lot in the past decade. With dozens of native applications and countless updates, Search wasn’t the only product the company has been focusing on. Of course, being the most profitable (currently estimated at around $400 billion and evaluated as the most sophisticated...

Best Exit-Intent Popups That Convert

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A jolly and warm goodbye can lead to great humble beginnings.  That one last message can either trigger the next conversation or close the curtains completely. The same theory applies to exit-intent popups. If you want to increase the engagement with your customers like me, exit-intent popups can...

The ABC’s of Search Engine Optimisation (SEO)

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To have a large volume of organic traffic is to have a never-ending stream of leads. That’s why businesses are scrambling to climb the SERP’s. SEO agencies promise to know the secret but there is no quick fix to SEO. I was going to try and let you down gently, but I changed my mind. It’s not...

A Guide To Content Marketing For Beginners

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If you have searched for ‘marketing trends’ recently, chances are you have stumbled across the term content marketing. Content marketing is currently red-hot – so much so that you’ve likely been told how important it is that you build a blog and start producing content. Content...

On-Page SEO Factors To Boost Your Business

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On-page SEO is quite often underutilised, which is crazy considering the vital role it plays in website marketing.  On-page SEO is all about optimising your website content and coding. When done correctly, you can receive a considerable ranking boost. The best bit is: You’re in total control...

10 Tips on How to Create SEO-Friendly Content

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There is no point in creating content that doesn’t rank well and sends you no traffic. If you can’t grow the monthly search visits to your blog, your overall content marketing strategy doesn’t work efficiently. Therefore, it is important to blend SEO principles with high-quality...

When And Where To Use Video Content In Your Sales Funnel

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When it comes to content marketing, video is quickly becoming a mandatory part of any strategy. From educational videos to entertainment to interacting with friends and family, people consume more video content than ever before. Chances are that you already know you need to include video content on...

How Can Artificial Intelligence Help Your Brand Grow?

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Artificial intelligence (AI) has disrupted almost all major areas of life, including business. From A-list brands like Tesla and Amazon to startups, 37% of brands are using AI to streamline their processes, albeit unknowingly. Most modern automation tools that brands and marketers use for their day...

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