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A Guide To Content Marketing For Beginners

If you have searched for ‘marketing trends’ recently, chances are you have stumbled across the term content marketing. Content marketing is currently red-hot – so much so that you’ve likely been told how important it is that you build a blog and start producing content. Content marketing can also be challenging for a variety of reasons. Business owners already have enough on their...

On-Page SEO Factors To Boost Your Business

On-page SEO is quite often underutilised, which is crazy considering the vital role it plays in website marketing.  On-page SEO is all about optimising your website content and coding. When done correctly, you can receive a considerable ranking boost. The best bit is: You’re in total control, and it’s super easy to do. So what on-page SEO factors can you use to boost your...

10 Tips on How to Create SEO-Friendly Content

There is no point in creating content that doesn’t rank well and sends you no traffic. If you can’t grow the monthly search visits to your blog, your overall content marketing strategy doesn’t work efficiently. Therefore, it is important to blend SEO principles with high-quality copywriting skills.  In this guide, you will find out 10 actionable tips on how to create SEO...

What You Need To Know About Omnichannel Marketing Strategies

In 2021, customers have never been more sophisticated. They have multiple touchpoints of interaction with your brand available at their fingertips, and they’re going to move through multiple channels before making a purchase. If they aren’t allowed to do this, or if the flow between the channels causes fatigue and friction, they’ll get frustrated and look elsewhere.  Omnichannel marketing...

When And Where To Use Video Content In Your Sales Funnel

When it comes to content marketing, video is quickly becoming a mandatory part of any strategy. From educational videos to entertainment to interacting with friends and family, people consume more video content than ever before. Chances are that you already know you need to include video content on your social channels, web content, and blog posts. Maybe you doubled down on that as a source of...

How Can Artificial Intelligence Help Your Brand Grow?

Artificial intelligence (AI) has disrupted almost all major areas of life, including business. From A-list brands like Tesla and Amazon to startups, 37% of brands are using AI to streamline their processes, albeit unknowingly. Most modern automation tools that brands and marketers use for their day-to-day work are AI-powered. AI adoption in business has grown by 270% in the last four years due to...

Top 6 Project Management Tools for Social Media Managers

Marketing has seen a complete turnaround in the last few years, where social media has risen proudly in the hierarchy. Owing to this, social media marketing has become a buzzword in the business world.  Companies use more than one social media channel to generate brand awareness. Why so? Because an Adobe report states that, “Social media is the most relevant advertising channel for 50% of...

How To Personalize Your Emails Right: 10+ Tips And Tricks

What’s the key difference between the emails you send to your leads and an email you send to your friend?  The answer is simple. When you send an email to your friend, you are reaching out to them in person.  Here’s what exactly I mean. When you are writing to your friend, you address them by their names. You know your friend, events taking place in their life, you wonder and you worry about them...

8 Practical Ways Google Analytics Can Help Your Travel Business

It is a fact that knowing more about your customers will greatly help you in improving your online travel business. The big question is, how do you gather detailed customer data with your travel website?   Answer? Google Analytics! With more detailed information about your website visitors and how they interact with your website, you can better tailor-fit your marketing strategies.  Your plan of...

Why Every Business Needs A Blog And How To Create A Great One

As a result of the current situation, many businesses are seeing a major uptake in online interest, or have had to modify their offering to allow customers to use it remotely.  Therefore, many companies will be exploring the improvements they can make to their site to boost its useability and get it ranking at the top of relevant searches.  One great way to boost your readership and SEO is to...

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