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How To Choose The Right Type Of Web Hosting For Your Website

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web-hosting

At a time when most businesses have an online presence and are reliant on web traffic as their main source of leads (and ultimately revenue), it is extremely important to always stay connected to the Internet. Your website hosting provider carries a lot of responsibility for achieving this goal. In...

Hyper-Personalized Marketing: How to Do It Right?

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Few people would dare dispute that personalization holds the key to improving customer relationships. This strategy revolves around the process of tailoring marketing campaigns and messages to preferences of individuals, instead of large groups and audience segments. Basic customer data is the main...

11 Creative Tips to Design an SEO-friendly Website

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Your website is a great way to generate leads, promote your brand, and establish meaningful customer relationships. But this can only happen if you have an SEO-friendly website design.  Search Engine Optimization (SEO) is what businesses use to drive leads and organic traffic to their site...

3 Email Marketing Strategies You Should Be Doing

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Personalise. Segment. Automate. Test. These are all often repeated buzzwords in the world of Email Marketing. They’re also common strategies that every email marketer knows about. Whether you’re a business owner or a digital marketer, you’re most likely familiar with these email marketing...

8 Essential Elements of a Strong Content Strategy

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What makes one brand to reach the skies and another one to fall to the bottom of the pit?  Its marketing strategy.  In the online marketing world, your content acts as a backbone of marketing strategy.   Competition is getting tough; brands are now eyeing for any space they can...

7 Reasons Why You Need More User-Generated Content

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UGC

User-generated Content (UGC) refers to content created and posted on social media in favour of any product without any kind of paid promotion involved. The content can be in the form of images, videos, blogs, audios, testimonials, tweets and everything else in between.  Social media usage is...

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