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How to Ethically Scale Your Link Building to 20+ Guest Posts a Month

Last February, bloggers published 70 million new posts on WordPress. That’s 2.75 million new posts per day. With over 400 million global readers each month, blogging has become a highly competitive industry.  Regardless of your niche, the competition is fierce. Link building is a tried and tested way of generating more traffic to your blog. When you get other websites to link back to you...

Why Email Is More Effective Than Social Media

When was the last time you bought something that you saw on your twitter feed, your Facebook feed or some other form of social media? Even if you liked, shared or re-tweeted you probably didn’t even click-through to see what the offer was and you almost surely didn’t buy it. Why? It’s simple really. People don’t want Advertising to show up in their social feeds. Fact Most of us didn’t sign up for...

Infographics and SEO: Boost your Search Engine Rankings [Case-Study]

You might have heard this several times before — Content is King! Yes, it is. But today visuals materials like infographics are outperforming. Infographics are all in the rage now and they will continue to be widely used. In 2012, the hashtag #infographic was shared 56,765 times on Twitter and it will continue to be the most commonly used for your blog rankings and content visibility. As the...

Your Guide To Cross-Channel Marketing

If you’re looking for ways to improve your digital content strategy in 2021, taking a cross-channel marketing approach is the way to go. In this article, we’ll explain the basics of cross-channel marketing and shed some light on multi-channel vs omni-channel approaches. Today’s shoppers use around 10 sources of information across multiple channels to make a purchasing decision. That means your...

The Anatomy Of Content Marketing (Infographic)

Quality content is the core of an integrated, targeted approach to marketing, here’s why: Check out the infographic below! Content marketing improves visibility. Companies that publish 16+ blogs get 3.5x more trafficCompanies with blogs get 97% more inbound links than others37% of marketers say blogs are the most valuable content type for marketingBlogs give websites 434%more indexed pages...

What Is A Brand Story And More

Why should you use storytelling to construct brand stories and campaigns? A study published in the Journal of Brand Management suggests that people who have been exposed to interesting brand stories talk more about the brands and behave much livelier when making associations. “A story can embrace the core values of a brand in ways that traditional marketing communication cannot. Hence...

Top Content Mistakes You’re Making That Are Damaging Your Website’s SEO

Search engine optimisation (SEO) is one of the most popular ways of driving traffic to your website. With the help of SEO, anybody can improve the ranking of their website in different search engine results (SERPs) such as Google, Yahoo or Bing. SEO also allows businesses to connect with prospective customers who are in search of their products and services. SEO helps businesses to get discovered...

Stats Roundup: Coronavirus Impact on Marketing, eCommerce & Advertising

The coronavirus has been though on the whole world and is definitely affecting all areas of life. Aside from the devastating aspect of human health, the virus is also taking a toll on the world’s economy and different areas of business. A lot of people are filing for unemployment and a lot don’t know if they’ll have a job once all of this is over. Marketing, eCommerce, and advertising are also...

Voice Search & the Internet of Things

Our world is becoming interconnected like never before. Devices that are connected to the internet like fridges, watches and lighting seem like things of science fiction – ordering when supplies are low, monitoring our heart rates and turning on and off respectively due to their connections to the internet and making our lives more convenient.  As well as everyday items becoming ‘smart’ and...

10 Digital Marketing Trends You Need to Know in 2021

As we embark on a new decade, now is a great opportunity to examine the top trends that are anticipated to dominate digital marketing in the coming years. The digital marketing landscape is in a state of constant flux Digital marketing is an area that is constantly evolving. This means that many of the strategies and tactics that were so effective in the past are now old hat. In order to stay...

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