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How To Develop A Brand Identity

When it comes to setting up a business, one of the most important things to do is learn what is brand identity and how you can grow a successful brand online. In this article, we will discuss what is brand identity and how you can develop a brand on a budget. No matter the size of your business, the industry you’re entering, or whether you’re B2B or retail, getting your branding right is what...

How Will Artificial Intelligence And Machine Learning Change The Future Of Marketing?

Artificial Intelligence and Machine Learning have escaped the world of technology and are now invading the rest of the world. We can find software powered by smart algorithms in all sorts of industries, from customer service to retail and from healthcare to administration. However, this is not news for marketers, who have been dealing with smart platforms for a while now. Marketers need real-time...

How to Drive Authenticity Using Visual Branding

Online Marketing, more than a strategy, has become a platform where businesses can reach and engage with their audiences directly. But as channels of communication continue to develop and improve through innovation and technology, consumers have begun to evolve as well.  Nowadays, it is less about what you have to offer as a brand and more of what you stand for. Product features, benefits, and...

How to Advertise Your Business Effectively on Instagram

If you have a business and you want to a) sell any type of product, b) get people into your store or c) recognise your brand or even know it exists there is really no excuse for you not to be on social media. For businesses, particularly those with physical products to sell, Instagram is the top dog. Of the world’s 7 most popular social media sites, Instagram is second only to Facebook. With over...

How to Boost Your Local SEO Reach

Are you looking to get more customers to your store or your website? In the modern world, the answer to that question is always going to be yes. The fact of the matter is that you will need to ensure your web presence is growing continuously, which starts with local and can grow. Eventually, you may even be competing on an international level, but that can be a long-time in the making.  So...

11 eCommerce Marketing Strategies That Can Help Boost Your Online Sales

If your business happens to be trying to penetrate the eCommerce industry, then you must have an idea of how competitive it can get. Competition in certain niche markets can even be so bad that more than half of businesses would cave in and stop operations within a year of its launch. For you to succeed, your brand should be able to properly execute eCommerce marketing strategies to gain new...

7 Simple SEO Techniques to Increase Traffic to your Website

Increasing traffic to your website can be very simple. All you have to do is to have some SEO knowledge. Search engine optimization is the technique used to rank a website on search engines. The SEO practices push your website to the top and generate free organic traffic.  When people come to the internet, they search for information and products via search engines. It is very likely that...

8 Effective Branding Tips for Small Businesses

Many small business owners understand the importance of branding, but they’re often stuck when it comes to budgeting. Some of them even struggle to come up with innovative ideas.  To create effective branding for your small business, you don’t need to run advertisements on every website or social media channel. It’s also not necessary to have a huge budget to accomplish it.  All you...

3 WordPress Ecommerce Strategies That Can Multiply Your Sales in No Time

Many people are used to thinking of WordPress as primarily a blogging platform, but its strong content management system, its thriving ecosystem of developers and its massive library of plugins also lend themselves well to eCommerce strategies.  If your eCommerce website is built on WordPress, you’re in an excellent position to boost sales. All you need are the right strategies and tools to take...

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