CategoryContent Marketing

How To Do B2B Content Marketing Like A Pro

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B2B Content Marketing

A lot of content marketers think that writing for business customers is the same as writing for the individual consumer. It’s people making the decision in both cases, right? Actually there are some big differences in the way individual and business customers make purchases. And it will impact how...

7 Steps To Build Your Content Strategy Like A Pro

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content strategist

What does it take to be a great content strategist? There are a few qualities that stand out, including excellent communication skills and a deep understanding of what solutions will work for a specific client. Essentially, content strategist must be a driving force in implementing a...

7 Ways Content Marketing Can Boost Your Business

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content-marketing

Content marketing has long been lauded as the most effective way to build customer awareness and generate leads in the digital age, however, how do you make it work effectively? So many businesses have invested a significant proportion of their marketing budget into content marketing, with little...

5 Reasons Why Your Content Marketing is NOT Working

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Content marketing creates awareness and advocacy for your brand if performed correctly. The problem is that far too many marketers find that their efforts are not delivering successful empirical results. If you are concerned about the results that you are not achieving via your content marketing...