Content marketing creates awareness and advocacy for your brand if performed correctly. The problem is that far too many marketers find that their efforts are not delivering successful empirical results. If you are concerned about the results that you are not achieving via your content marketing efforts, consider the following five reasons why many are not reaping desired results from content...
It’s time to integrate your content (the basis of your entire content marketing strategy) within your inbound marketing tactics. Generating content is of course. the key activity within the whole strategy. The foundation of the whole cycle is having information and material which provides your target customers with value. Once you have a proper strategy to […]
Every great marketing campaign relies on being able to communicate your story, whether that be the story of your brand or the products or services that sit at the centre of your company. However, brand storytelling is becoming the foundation of many content marketing campaigns and for a good reason. A powerful, creative and insightful […]
Content Marketing, how does it work and how can you get more traffic using it? So you just published your latest piece of content. The blog post is well-researched and full of great information. You’re sure your target group will benefit from reading your article. And the layout is fantastic! So…sit back and relax. Turn […]
Try not to become a person of success. Rather a person of value. There is so much truth in that statement made by Albert Einstein. When you create content, don’t do it for the quantity. Focus on the quality of what you offer to your readers. Here is a must-have guide for creating valuable content. […]