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The Most Prevalent Web Design Mistakes to Avoid

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web-design-mistakes

Web design as we know it today focuses on deftly combining form and function, all to provide users enjoyable, interesting, and usable visits. In other words, web design is now all about enhancing the user experience. Today’s web designers strive to fulfill what Internet users need, whether...

15 SEO Tools To Improve Your Marketing Strategy

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seo-tools

Before we start, let us first define what SEO tools are and how they can help you with your marketing campaigns.  In a nutshell, SEO tools are any program or tools that let you complete a step in the search engine optimization process. For instance, keyword research plays a crucial role in SEO...

How to Build Customer Loyalty Through Social Media

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Building a loyal customer base is one of the most effective ways of securing business success, and social media could be the catalyst you need to achieve this. With the right social media strategy, you should be able to foster a community of loyal customers who are more than happy to spread the...

Web Design Factors That Will Convert Visitors to Customers

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good-web-design

Contrary to what many may believe, having an eye-catching and attractive website is not the end-all and be-all of one’s digital marketing efforts. A company does not create a website for the sake of vanity. While it’s important for a website to look good, any web design specialist will tell you...

SEO for E-commerce Websites: The Ultimate Guide

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Search engine optimization is important for all websites, yet the eCommerce ones won’t achieve much if they aren’t armed with SEO properly. In this guide, you can learn about the SEO specifics in eCommerce and why this marketing strategy is essential for online retail businesses. We’ll give tips...

Google Algorithm Updates to Expect in 2021

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google-algorithm-updates-2020

Google has evolved a lot in the past decade. With dozens of native applications and countless updates, Search wasn’t the only product the company has been focusing on. Of course, being the most profitable (currently estimated at around $400 billion and evaluated as the most sophisticated...

Best Exit-Intent Popups That Convert

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A jolly and warm goodbye can lead to great humble beginnings.  That one last message can either trigger the next conversation or close the curtains completely. The same theory applies to exit-intent popups. If you want to increase the engagement with your customers like me, exit-intent popups can...

The ABC’s of Search Engine Optimisation (SEO)

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To have a large volume of organic traffic is to have a never-ending stream of leads. That’s why businesses are scrambling to climb the SERP’s. SEO agencies promise to know the secret but there is no quick fix to SEO. I was going to try and let you down gently, but I changed my mind. It’s not...

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