In 2020, customers have never been more sophisticated. They have multiple touchpoints of interaction with your brand available at their fingertips, and they’re going to move through multiple channels before making a purchase. If they aren’t allowed to do this, or if the flow between the channels...
When it comes to content marketing, video is quickly becoming a mandatory part of any strategy. From educational videos to entertainment to interacting with friends and family, people consume more video content than ever before. Chances are that you already know you need to include video content on...
Artificial intelligence (AI) has disrupted almost all major areas of life, including business. From A-list brands like Tesla and Amazon to startups, 37% of brands are using AI to streamline their processes, albeit unknowingly. Most modern automation tools that brands and marketers use for their day...
What’s the key difference between the emails you send to your leads and an email you send to your friend? The answer is simple. When you send an email to your friend, you are reaching out to them in person. Here’s what exactly I mean. When you are writing to your friend, you address them by their...
It is a fact that knowing more about your customers will greatly help you in improving your online travel business. The big question is, how do you gather detailed customer data with your travel website? Answer? Google Analytics! With more detailed information about your website visitors and how...
When was the last time you bought something that you saw on your twitter feed, your Facebook feed or some other form of social media? Even if you liked, shared or re-tweeted you probably didn’t even click-through to see what the offer was and you almost surely didn’t buy it. Why? It’s simple really...
If you’re looking for ways to improve your digital content strategy in 2020, taking a cross-channel approach is the way to go. Today’s shoppers use around 10 sources of information across multiple channels to make a purchasing decision. That means your customers want to engage with your brand...
Why should you use storytelling to construct brand stories and campaigns? A study published in the Journal of Brand Management suggests that people who have been exposed to interesting brand stories talk more about the brands and behave much livelier when making associations. “A story can embrace...
The coronavirus has been though on the whole world and is definitely affecting all areas of life. Aside from the devastating aspect of human health, the virus is also taking a toll on the world’s economy and different areas of business. A lot of people are filing for unemployment and a lot don’t...
Our world is becoming interconnected like never before. Devices that are connected to the internet like fridges, watches and lighting seem like things of science fiction – ordering when supplies are low, monitoring our heart rates and turning on and off respectively due to their connections to the...