There were an estimated 7.4 billion online shopping sales during the Black Friday of 2019. This was an all-time high in sales for a Black Friday. With another massive sales day looming, it’s important that e-commerce businesses work on their online strategies. They need to be prepared to boost their sales, especially with more people shopping online because of the ongoing...
How to Write an Effective Marketing Strategy
Your business is worth nothing without an effective marketing strategy. If you want to get your brand noticed in a crowded market, you should write a detailed marketing strategy and follow it diligently. Writing a strategy sounds like a challenging task for many entrepreneurs and marketing newbies. However, this task is much simpler than it seems. No matter whether you have a background in...
Why Your Business Needs to Go Digital
In the space age of today, you will be hard-pressed to find businesses that don’t have an online presence. Ever since the Internet was born in 1990, the world embraced it immediately, which gave everyone the power to go virtual and caused an unprecedented rise in digital innovations. Fast forward to two decades later, and digital innovations have upended every facet of our life, creating...
Visual Commerce: 6 Ways to Boost Your eCommerce Sales
Have you heard of visual commerce? Don’t fret, if you haven’t. It is nothing but the use of visual content to boost ecommerce sales. Sounds simple, right? Well, it is simple, but only for those who know how to best leverage it to their advantage. Visual commerce is so much more than simply adding good product pictures to your website. Visual commerce is one of the most potent eCommerce marketing...
10 Pro Tips for Successful Online Reputation Management for Your Business
It can take years to build a reputation and a few minutes to ruin it. In the age of social media networks, user-generated content (UGC) platforms, review websites, personal blogs, etc., both positive and negative opinions about a brand can travel far and wide within minutes like wildfire. Regardless of whether you sell products and services online or operate through brick-and-mortar...