CategoryMarketing

How To Develop A Brand Identity

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brands

When it comes to setting up a business, one of the most important things to do is learn what is brand identity and how you can grow a successful brand online. In this article, we will discuss what is brand identity and how you can develop a brand on a budget. No matter the size of your business...

Hyper-Personalized Marketing: How to Do It Right?

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Hyper-Personalized-Marketing-5e24f6e37616c

Few people would dare dispute that personalization holds the key to improving customer relationships. This strategy revolves around the process of tailoring marketing campaigns and messages to preferences of individuals, instead of large groups and audience segments. Basic customer data is the main...

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