Breakline® Agency

CategoryMarketing

8 Practical Ways Google Analytics Can Help Your Travel Business

It is a fact that knowing more about your customers will greatly help you in improving your online travel business. The big question is, how do you gather detailed customer data with your travel website?   Answer? Google Analytics! With more detailed information about your website visitors and how they interact with your website, you can better tailor-fit your marketing strategies.  Your plan of...

Why Email Is More Effective Than Social Media

When was the last time you bought something that you saw on your twitter feed, your Facebook feed or some other form of social media? Even if you liked, shared or re-tweeted you probably didn’t even click-through to see what the offer was and you almost surely didn’t buy it. Why? It’s simple really. People don’t want Advertising to show up in their social feeds. Fact Most of us didn’t sign up for...

Why Cross-Channel Marketing Should Be Your Focus for 2021

If you’re looking for ways to improve your digital content strategy in 2021, taking a cross-channel approach is the way to go. Today’s shoppers use around 10 sources of information across multiple channels to make a purchasing decision. That means your customers want to engage with your brand across multiple channels. By giving customers the cross-channel interactions they’re looking for, you can...

What Is A Brand Story And More

Why should you use storytelling to construct brand stories and campaigns? A study published in the Journal of Brand Management suggests that people who have been exposed to interesting brand stories talk more about the brands and behave much livelier when making associations. “A story can embrace the core values of a brand in ways that traditional marketing communication cannot. Hence...

Stats Roundup: Coronavirus Impact on Marketing, eCommerce & Advertising

The coronavirus has been though on the whole world and is definitely affecting all areas of life. Aside from the devastating aspect of human health, the virus is also taking a toll on the world’s economy and different areas of business. A lot of people are filing for unemployment and a lot don’t know if they’ll have a job once all of this is over. Marketing, eCommerce, and advertising are also...

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