CategorySocial Media

How to Build Customer Loyalty Through Social Media

Building a loyal customer base is one of the most effective ways of securing business success, and social media could be the catalyst you need to achieve this. With the right social media strategy, you should be able to foster a community of loyal customers who are more than happy to spread the word about your business. Social media has been a part of everyday life for a while now. What started...

Top 6 Project Management Tools for Social Media Managers

Marketing has seen a complete turnaround in the last few years, where social media has risen proudly in the hierarchy. Owing to this, social media marketing has become a buzzword in the business world.  Companies use more than one social media channel to generate brand awareness. Why so? Because an Adobe report states that, “Social media is the most relevant advertising channel for 50% of...

How to Advertise Your Business Effectively on Instagram

If you have a business and you want to a) sell any type of product, b) get people into your store or c) recognise your brand or even know it exists there is really no excuse for you not to be on social media. For businesses, particularly those with physical products to sell, Instagram is the top dog. Of the world’s 7 most popular social media sites, Instagram is second only to Facebook. With over...

7 Simple Techniques to Grow Your SaaS Business Using Social Media Marketing

When it comes to the SaaS (Software As A Service) industry, marketing is a lot different in comparison to other industries. Promoting a SaaS product poses a lot of challenges among marketing professionals. From being an intangible product into something only certain types of businesses can use, there are hurdles that you must overcome in order for your startup to thrive. Although SaaS marketing...

What Are The Best Times to Post on Facebook, Twitter, and More!

Are there actually wrong (and right!) times to post on social media? Find out! If you’ve wondered what the best times to post on Facebook and other social sites are, you’re not alone. There are certain times when you’re more likely to get more views and engagement than others, but they largely depend on your unique audience. I’ll share some tips in just a moment to figure out...