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How to Drive Authenticity Using Visual Branding

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Online Marketing, more than a strategy, has become a platform where businesses can reach and engage with their audiences directly. But as channels of communication continue to develop and improve through innovation and technology, consumers have begun to evolve as well.  Nowadays, it is less about...

8 Effective Branding Tips for Small Businesses

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8 Effective Branding Tips for Small Businesses

Many small business owners understand the importance of branding, but they’re often stuck when it comes to budgeting. Some of them even struggle to come up with innovative ideas.  To create effective branding for your small business, you don’t need to run advertisements on every website or...

How To Choose The Right Type Of Web Hosting For Your Website

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web-hosting

At a time when most businesses have an online presence and are reliant on web traffic as their main source of leads (and ultimately revenue), it is extremely important to always stay connected to the Internet. Your website hosting provider carries a lot of responsibility for achieving this goal. In...

3 Email Marketing Strategies You Should Be Doing

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Personalise. Segment. Automate. Test. These are all often repeated buzzwords in the world of Email Marketing. They’re also common strategies that every email marketer knows about. Whether you’re a business owner or a digital marketer, you’re most likely familiar with these email marketing...

The Pareto of Twitter

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Back in the dawn of media, businesses used to have a direct intermediary between them and their customers. For instance, when television and newspaper were just getting started, each of these services occupied the space in between a brand and those that it wanted to speak to. This was a benefit and...

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