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How to Drive Authenticity Using Visual Branding

Online Marketing, more than a strategy, has become a platform where businesses can reach and engage with their audiences directly. But as channels of communication continue to develop and improve through innovation and technology, consumers have begun to evolve as well.  Nowadays, it is less about what you have to offer as a brand and more of what you stand for. Product features, benefits, and...

11 eCommerce Marketing Strategies That Can Help Boost Your Online Sales

If your business happens to be trying to penetrate the eCommerce industry, then you must have an idea of how competitive it can get. Competition in certain niche markets can even be so bad that more than half of businesses would cave in and stop operations within a year of its launch. For you to succeed, your brand should be able to properly execute eCommerce marketing strategies to gain new...

8 Effective Branding Tips for Small Businesses

Many small business owners understand the importance of branding, but they’re often stuck when it comes to budgeting. Some of them even struggle to come up with innovative ideas.  To create effective branding for your small business, you don’t need to run advertisements on every website or social media channel. It’s also not necessary to have a huge budget to accomplish it.  All you...

How To Choose The Right Type Of Web Hosting For Your Website

At a time when most businesses have an online presence and are reliant on web traffic as their main source of leads (and ultimately revenue), it is extremely important to always stay connected to the Internet. Your website hosting provider carries a lot of responsibility for achieving this goal. In addition to supplying a domain name that is unique to your business and publishing your website so...

3 Email Marketing Strategies You Should Be Doing

Personalise. Segment. Automate. Test. These are all often repeated buzzwords in the world of Email Marketing. They’re also common strategies that every email marketer knows about. Whether you’re a business owner or a digital marketer, you’re most likely familiar with these email marketing strategies. Blog posts that talk about how you can personalise, automate, and test your campaigns are ten a...

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