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12 Essential Video Marketing Tools to Boost Your SEO

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Video marketing has now become a staple campaign in any savvy business overall strategy. The latest video marketing stats say that at least 87% of businesses have already added video content to their marketing toolbox.

Not only does this engaging type of marketing help you deliver your brand message better, but it also boosts your online visibility. With well-crafted and SEO-friendly videos, you can seamlessly get to sit in the top pages of Google’s or other search engines’ results.

Do you know that a website or a blog post that includes a video is 53 times more likely to show up on page one of Google compared to a plain, stale text content? It means that videos can improve your ranking on search engines and help your brand get more limelight you deserve.

Now, the question is: how to create videos that boost your overall SEO practices

One of the best and easiest ways is utilizing tools!

Below we’ve listed some essentials video marketing tools that can provide a huge boost to your SEO:

Tubics

Tubics is video tools designed for your YouTube videos. It gives you SEO suggestions or recommendations for each video, including areas of SEO improvements in title and descriptions. With this tool, you know what you can do to maximize your video SEO efforts.

It allows you to utilize the premade templates for keywords, text descriptions, and thumbnails. This way, you can implement the SEO tactics consistency for better search performance.

Not only that, though, Tubics also gives you a preview of what your video looks like on the search engine results before publishing with SERP displays.

SproutVideo

SproutVideo offers you a handy solution for publishing or broadcasting videos online. From live-streaming to on-demand videos, this tool offers you key features you ever need in distributing videos.

The key features that SproutVideo offers include players, security, video sites, analytics, and more. One feature that you might find incredibly useful is the embedding code. SproutVideo provides you with embed codes that work seamlessly with platforms like Shopify, WordPress, Squarespace, and more. 

From an SEO standpoint, these tools automatically generate a sitemap for your videos to make it easy for search engines to find it. That’s how you can easily take maximum advantage of video for SEO purposes.

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Wistia

Wistia allows you to create compelling viewing experiences on their sites and provides you with advanced features to find, engage, and grow a community of brand advocates.

Those features include in-depth analytics to show you how well your videos are performing and how the viewers consume and interact with it. With analytics, you know what to improve and what needs to be cut down so you can constantly improve your video marketing strategy continuously.

Wistia might be the best solution if you are looking for video tools that help you drive more traffic to websites, boosting conversions, or increasing engagement rates — after all, it’s for ones who want perfect website SEO performance.

VidViral

VidViral turns any videos (from YouTube, Vimeo, Dailymotion, and any other video-sharing channels) into an attention-grabbing content by adding some eye-catching elements. As the name suggests, it helps your video to go viral with fewer efforts.

You can add compelling call-to-actions (CTAs), texts, images, GIFs, emojis, etc. to your videos. Once you’ve finished with editing and designing your videos, you can directly upload it to your social media channels such as Facebook, Twitter, Google Plus, and more.

VidViral is specifically designed for you that want to increase your brand awareness with videos and getting more views as well as more traffic.

Traffic Jeet 4

Traffic Jeet 4 is a YouTube video ranking software. It offers you the best chance at ranking your videos at the top in YouTube search results. Therefore, you can generate endless traffic through the videos.

It provides you with far-reaching, powerful market research for YouTube. You can also get suggestions for the best video keywords with high-quality traffic. The higher chances you have to rank on YouTube search results, the higher your chances of ranking on Google.

If you run a YouTube marketing ads campaign, Traffic Jeet 4 will provide you with the best keywords for the video ads.

TubeBuddy

TubeBuddy is one of the most-considering SEO and growth tools for your YouTube videos. It’s available in both browser extension and mobile app. These tools spoil you with easy-to-understand interfaces. And of course, some features help you to get a better rank on YouTube. 

The key features that TubeBuddy has to include suggested tags, keyword explorer, the best time to publish, even video A/B tests. With these SEO powerful features, TubeBuddy will help your videos to get into the YouTube algorithm and get more and more of suggested views.

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Not to mention the data and insights can also help you to optimize video marketing strategies by creating high-performing content that your viewers actually like to watch.

VideoShop

VideoShop is a must-have tool if you’re looking for the easiest way to edit and share videos from your mobile devices. This simple yet powerful tool has almost everything you could expect from a video editing mobile app.

You can crop, trim, add filters, add background music and voice-over, and more. And once your video is complete, you can directly save it to your camera roll or post it easily to all of the social media.

VideoShop comes with icons for its features, so it can help you adapt with the tool faster before you start editing videos effectively.

WeVideo

When we’re talking about robust video tools, it’s not complete without mentioning WeVideo. This tool allows you to get the most out of your videos. One of the greatest things about WeVideo is that you don’t have to download the app. Just simply log in with your Facebook account, then you’re ready to go.

However, if you prefer using WeVideo on your handheld devices, you can still download the app for iOS and Android. From this tool, you can create high-resolution videos that you can use for your social media content or even website and landing pages — to boost your online ranking.

There are also a bunch of videos or clips, images, and music royalty-free stocks that you can use to perfect your video.

Moovly

Moovly is that one video tool you should consider using whenever you want to create stunning explainer videos, promo videos, training videos, etc. This tool provides you with simple drag-and-drop features so you can edit your videos in no time.

One of the best features is its automated video creation. By using it, you can craft your own template that you can use to create highly-converting videos on autopilot for your brand daily.

If you need a quick video creation, you can always choose a video template and repurpose it to your own liking. Moreover, it also has some of the useful features like text-to-speech, floating subscriptions, even white labeling.

AccuRanker

Video SEO isn’t all about editing and sharing. It’s also crucial to keep an eye on your video keyword rank so it can appear at the top of search results. In this matter, AccuRanker can help you out.

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This video tool provides you with a keyword tracker for your YouTube videos. With this tool, you can seamlessly enhance your video SEO by tracking keyword rankings across your entire YouTube channel.

When other video keyword tracker tools just only focus on tracking ranking, AccuRanker also provides you with a user-friendly interface that makes you understand the features faster and easily analyze the data.

Tubular Insights

Tubular Insights gives you useful data to identify the best quality of your video competition. In the battle of eyeballs, those data help you to increase viewership and engagement with your audience.

Those data include insights into the digital viewing habits of millions of viewers and their demographics, popular strategies video content creator, top-viewed video analysis, and more.

With those kinds of insights, you can build a much stronger video SEO strategy and bring your video to the top of the search results as you have access to learn from top-performing videos across a vast array of platforms and industries.

VidIQ

Another powerful SEO tool for your YouTube videos is vidIQ. It offers you an easy and light-hearted way to find low difficulty but well-performing keywords on YouTube channels so you can easily boost your subscribers and viewers count.

If you use YouTube for marketing purposes, this tool comes in handy. Not only does this tool help your videos with YouTube ranking, but it also has a feature to find trending videos on other channels related to your channel category. That way, it helps you to get better content ideas constantly.

And to help your video outperform your channel competitors, vidIQ shows in-depth analysis if you play your competitor videos.

Final Thoughts

Video marketing is a powerful strategy to increase brand awareness and boost your brand’s online visibility by bringing your video content on the top of Google or YouTube search results.

And with the help of the tools above, it’s now much easier for you to create SEO-friendly videos to catch more eyeballs better and faster.

However, you don’t have to use all of them at once — since it becomes more daunting than helping.

Make sure to only choose ones that match your preferences, needs, and budgets. 

About the author

Alex Thomas

I am responsible for pitching and winning new business, creating and implementing SEO campaign strategies, social communications, on and offline media relations. I am passionate about spreading knowledge about SEO and always search for new ways to improve.

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