B2B SEO

B

Our team know exactly how to reach your decision-makers and deliver far higher, measurable ROI.

Times change, and today the majority of B2B purchase decisions are researched online. So it’s critical if you sell to a B2B market, that you work with an SEO agency that understands the specific SEO challenges of B2B marketing.

We understand the challenges B2B companies face in online marketing:

  • Long pipelines and a more complex sales process, combined with multiple interactions, make it difficult to attribute an accurate and specific source to online conversions.
  • The importance of staying visible to your prospects for a longer period of time, so you’re visible throughout the decision-making process.
  • Difficulty in building paths that help you capture data and measure your online success.
  • Marketing for multiple decision-makers’ different needs and behaviour.

We know the specific strategies that work for B2B, including:

  • Specific keywords that can help you target decision-makers earlier in the process so you don’t miss sales opportunities
  • How to capture quality data so your sales team convert far more sales and waste less time cold-calling.
  • What works for targeting niche markets, so your marketing budget is more efficient.
  • How you can use search to multiply the effectiveness of your other marketing channels.
  • Long-term, sustainable tactics that build your brand online and help you retain important rankings.