15 SEO Tools To Improve Your Marketing Strategy


Before we start, let us first define what SEO tools are and how they can help you with your marketing campaigns. 

In a nutshell, SEO tools are any program or tools that let you complete a step in the search engine optimization process.

For instance, keyword research plays a crucial role in SEO. This explains why most marketers could not live without having a high-quality keyword research tool for SEO. 

Also, SEO is not something that is done once. It is an ongoing and long-term strategy. So, if you want to attract an organic following, you need to keep on optimizing your site. 

Luckily, there are a lot of SEO tools that could help you optimize your site:


One of our most recommended tools online is Ahrefs. It is known to be second to Google when it comes to one of the most significant website crawlers on the internet. 

Most SEO professionals love the tools Ahref’s Site Audit feature because it is known to be one of the best SEO analysis tools on the internet. It highlights the parts on your website that need significant improvement to ensure you get the best rankings.

You can also use this to know your competitor’s backlinks and make them a starting point for your brand. 

Additionally, you can use this to look for the most linked content in your specific niche.

Google PageSpeed Insights

Google PageSpeed Insights allows you to look for the speed and usability of your site on many devices. 

All you need to do is place a URL, then this tool will check for the performance and loading time for your mobile and desktop. 

It will also find things that you need to improve upon. Additionally, the mobile results come with the user-experience score, grading areas such as font sizes and tap targets.

Google Analytics

Google Analytics will provide you access with a wide variety of data so you can enhance your SEO

Apart from that, it allows you to track and analyze information about your website and visitors. 

This tool most tracks three types of activities on your site:

  • Pageviews: This usually triggers every single time a user visits a page on your site. 
  • Events: Triggers whenever someone takes action on your site. 
  • Transactions: Triggers whenever a user purchases something for your website. 

In fact, there is no other data source out that provides detailed information, and high-quality data, like Google Analytics, does.

Answer the Public

This tool gathers questions most people ask, and a couple of other queries from Google’s autocomplete results. 

It’s a helpful tool to use, especially if you’re searching for topic ideas. It will look for questions that people will usually ask in forums, social media, and blogs.

Then, what it does is to turn these questions into great keywords. 

Animalz Revive

Animalz Revive allows you to look for older content in your site that either requires an upgrade, update or both.

Before this tool becomes available, you have to manually look in your Google Analytics account to find these pages, which is time-consuming.

With Animalz Revive, you can identify which article or content on your website requires the most attention. 

One of the best features of this tool is the Traffic Loss Since Peak (Views), which lets you single out that outdated piece of content that’s costing you.


This tool is mostly used for link building and management.

It’s an excellent tool that will help save both you and the rest of your team’s time tracking relationships or looking for influencers in your niche. 

Thus, if you do outreach, then you need to have Buzzstream. 

Buzzstream will make the complicated process of email outreach and link building more streamlined. Check out its new prospective and email finding features as well. 


This is a free SEO toolbar that works well with the Chrome browser. 

It gives you easy access to more advanced metrics on SERPs and other advanced pages. 


An all-in-one SEO tool, SEMrush is one of the best SEO tools you can use today. 

It gives you all the tools that you need to create high-quality content. It also lets you look for link building opportunities and enhance your technical SEO. 

It also makes it easy to make an SEO audit on your site. It will identify any ongoing issues you have with your site that prevent you from achieving the best results. 

SEMrush also lets you do the following:

  • Conduct deep link analysis
  • Analyze the keywords and ad budget of your competitors
  • Search for the right SEO and PPC campaigns
  • Understand your customer’s behavior and media absorption 

Google Keyword Planner 

The Keyword Planner from Google is built explicitly for people who buy Google Ads. Still, it provides you with a lot of information that’s helpful in SEO keyword planning.

It will use Google’s data, as well as several handy features like country filtering.

Yet, you have to use your judgment when it comes to other metrics like “competition.” That’s because it is meant for paid placements and volume, which can be a bit confusing. 

Google Search Console

This tool is probably one of the best SEO tools on our list. In fact, it would not be easy to imagine modern SEO without having access to Google Search Console

This is one of the most reliable tools that you can use to access data on how Google will crawl and rank your site. It’s also one of the places on the internet wherein you can source reliable keyword data.

Screaming Frog SEO Spider

Screaming Frog SEO Spider is probably one of the best tools that you can use if you want to audit your website painlessly. 

All you need to do is enter your URL, and this tool will look for missing tags, broken links, duplicate content, and so much more. 

In fact, this works well for both small and large websites, allowing you to analyze the results in real-time.


This is another all-in-one SEO tool that was developed to benefit the SEOs of all shapes and sizes. This includes agency professional, in-house SEO teams, and enterprise SEO providers. 

It also offers users with high-level features. For instance, this tool can do keyword research, backlink analysis, and several other things.

It also has a dashboard that’s simple and easy to use. You can add several projects, managing them on the go without any problems. 

Thus, you might want to consider Serpstat if you’re looking for a complete but unorthodox SEO solution.

Here are some key features:

  • Positions tracking: shows historical data, group keywords by tags, research SERP, and so much more. 
  • Backlink analysis: Provides you insight on two years worth of backlinks. It also showcases the quality scores of the referring domains.
  • Keyword research: Gain insight on search questions, apply filters, look for related keywords, analyze URLs, and so much more.
  • Site audit: It allows you to see your domain optimization score and search for ways you can do about it. 
  • Competitor research: Provide an in-depth analysis of your competitors. 


Spyfu is a great keyword research tool that features competitor analysis.

It allows users to look for the most profitable keywords. You can also use this tool to check all ad campaigns that your competitors run and organic searches. 

Other features include a PPC ad rank tracking that allows you to track your ads and suggest to you expansion keywords.

SpyFyu also lets you keep track of your competitors, along with their PPC strategies. 

Finally, it looks for keywords that are most commonly used by your competitors and the number of clicks that they get.


DeepCrawl is a tool that will crawl any website and will give you accurate information on different topics.

It will usually categorize information indexation, site explorer, and content validation. 

Overall, it’s a great tool that you can use if you want to track technical issues. Doing so lets you get past through the obstacles of ranking well on search results.


This is a site analyzer and optimization tool that will tell you everything that you need to know in your site’s performance. 

It is a great tool to use if you want to gauge your site’s loading speed. 

It will tell you everything from your site’s loading time to the total number of requests handled during various times. 

You can also set up a trigger on your page if ever it faces certain conditions. It will also provide you a video of your page when it is loading, helping you identify any bottlenecks. 


To get the most out of your SEO marketing efforts, you need to use the right SEO tools. Here are some of them:

  1. Ahrefs
  2. Google PageSpeed Insights
  3. Google Analytics
  4. Answer the Public
  5. Animalz Revive
  6. Buzzstream
  7. MozBar
  8. SEMrush
  9. Keyword Planner
  10. Google Search Console
  11. Screaming Frog SEO Spider
  12. Serpstat
  13. SpyFu
  14. DeepCrawl
  15. GTmetrix

Doing so allows you to optimize your website easily. This includes improving your content and checking your competition. That way, you can improve your rankings in the long run.

About the author

Alex Thomas

I've been involved in digital marketing for over 10 years and have worked with global and local companies on large scale SEO and PR campaigns. In my current role at Breakline, I'm responsible for winning new business, creating, implementing and overseeing SEO campaigns, social communications, online and offline media relations.

By Alex Thomas
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