SEO has been around for nearly two decades, and it’s responsible for a significant share of traffic to successful websites.
In fact, research shows that organic traffic generated by SEO is the biggest driver of web traffic for many industries and a critical component of their revenues.
This makes it all more important to optimize your website content according to the tenets of SEO for 2020 because the competition is fierce. As the organic search continues to reign supreme over other forms of search traffic, the competition for your audience’s attention only heightens further.
Fortunately, SEO specialists have some new tricks up their sleeves in 2020.
It is essential to keep up with new developments in SEO because Google makes many changes to its algorithms every year – and while many of these changes are minor in effect, others could have a significant impact on how your site ranks in search results.
Here are some of the most important SEO trends to look out for in 2020:
Voice Search Will Enable People to Speak Their Queries
With the proliferation of smart speakers and home assistants like Amazon Echo and Google Home, it’s only natural for people to demand voice search capabilities from every gadget with a mic.
Interestingly enough, the search engine giant is paying attention. Data from 2019 shows that 20% of all mobile queries were voice searches, and this frequency is only going to rise in 2020.
Voice is becoming popular as more people learn to speak their queries instead of typing them in.
Its time businesses take notice too – now is the right time to start using long-tail keywords because more people are now speaking their queries the way they would type them.
This mandates the need for key phrases that are more conversational.
In addition to long-tail keywords, using bullet lists in your content will also help your site rank for voice searches.
Featured Snippets Will Dominate Search Results
SEO specialists have already started witnessing the dominance of featured snippets in SERPs, and they’ve begun preparing content accordingly.
As consumers get into the habit of typing in long-tail keywords and descriptive questions for search queries, Google has come up with featured snippets to deliver accurate and relevant content.
A featured snippet is the summary of an answer to a question that was searched for – these snippets are displayed at the top of the results page, even above paid ads.
That’s prime real estate for digital marketers, and having your content put in featured snippets has become the holy grail of search engine optimization efforts.
It is interesting to note that featured snippets get significantly more traffic than organic results.
Influencers Will Empower SEO
According to bigcommerce.com, 17% of all businesses spend more than 50% of their marketing budget on influencers – this stands true for companies across industries such as fashion, beauty, travel, and eCommerce etc.
This is important because people are no longer interested in advertisements, and they’ve learned how to differentiate promotional materials from the informative content. They want quality information that they can trust.
Influencer marketing will fill in this gap increasingly well in 2020, providing businesses with novel ways of generating traffic, enhancing the reach, and amplifying online visibility.
However, it is essential to note that you might not be able to see the returns immediately because the success of an influencer marketing campaign largely depends on its proper execution. It will fail if the strategy doesn’t align with your audience’s content needs.
It is a good idea to partner with influencers in your niche who already engage your targeted prospects. It is also essential to learn how to build links to a site, your site particularly. That’s because any backlinks you gain from the influencer’s profiles to your website will help enhance your authority and work great for your SEO efforts.
Video Will Reign Supreme As The King Of Content
By the end of last year, marketers had thoroughly understood the fact that Google loves video.
This year we will see businesses going full throttle towards video production to claim their stake in more search results – stats show that 62% of universal searches now include video.
You can start by creating helpful videos that help your prospects witness the potential of your products and services. Build separate yet interlinked video marketing strategies for YouTube, Facebook, and your website.
Use Instagram stories and new-age apps like TikTok to help your videos reach a wider audience, and don’t forget to add relevant captions and copy to help Google and viewers understand what your video is all about.
Content-Length Will Decide Rankings
If you often wonder how to build links to a site, know that that long-form content will help.
However, now it seems that long-form content is useful for other things as well – as Google also favours it and ranks it higher in search results pages.
You need to make sure the provided content is a valuable read. That’s the only way you can beat others for a ranking on the first page.
Research shows that the ideal length of a blog post that builds authority is 1,800 words, at least.
This proves the importance of creating descriptive content that answers all relevant questions and can deliver on all content needs of the audience related to that keyword.
There’s another reason why long-form content works – readers dwell longer on lengthy pages. This tells Google that the readers are enjoying your content, so it shows your site high up in the results in hopes that others like it too.
That can do wonders for your site authority.!!
When you are optimizing your website for search engines, you can’t ever stop. There is no pinnacle of SEO success, but it is a constant effort that goes on as usual right alongside your business for the long-term.
The second you think that you know all about SEO, Google will come up with another algorithm update that’s more brutal and authoritative than the last one.
That’s why it is essential to keep your eyes on emerging 2020 SEO trends and keep working on them.