A lot of content marketers think that writing for business customers is the same as writing for the individual consumer. It’s people making the decision in both cases, right? Actually there are some big differences in the way individual and business customers make purchases. And it will impact how and what you write. Characteristics of the B2B Customer Here are the traits of the B2B...
November 15, 2019
How To Do B2B Content Marketing Like A Pro
15November