TagContent Marketing

A Guide To Content Marketing For Beginners

If you have searched for ‘marketing trends’ recently, chances are you have stumbled across the term content marketing. Content marketing is currently red-hot – so much so that you’ve likely been told how important it is that you build a blog and start producing content. Content marketing can also be challenging for a variety of reasons. Business owners already have enough on their...

The Anatomy Of Content Marketing (Infographic)

Quality content is the core of an integrated, targeted approach to marketing, here’s why: Check out the infographic below! Content marketing improves visibility. Companies that publish 16+ blogs get 3.5x more trafficCompanies with blogs get 97% more inbound links than others37% of marketers say blogs are the most valuable content type for marketingBlogs give websites 434%more indexed pages...

Top Content Mistakes You’re Making That Are Damaging Your Website’s SEO

Search engine optimisation (SEO) is one of the most popular ways of driving traffic to your website. With the help of SEO, anybody can improve the ranking of their website in different search engine results (SERPs) such as Google, Yahoo or Bing. SEO also allows businesses to connect with prospective customers who are in search of their products and services. SEO helps businesses to get discovered...

4 Tips to Build a Content Marketing Strategy for Your SEO Campaign

A content marketing strategy is a continuous process that should be among the priorities of any marketer or a business owner. Whether you have just started to work on your strategy, or you have already used the approach for a while, you should be constantly preoccupied with keeping it up-to-date and innovative. The content marketing strategy will help you demonstrate who you are and why you...

8 Essential Elements of a Strong Content Strategy

What makes one brand to reach the skies and another one to fall to the bottom of the pit?  Its marketing strategy.  In the online marketing world, your content acts as a backbone of marketing strategy.   Competition is getting tough; brands are now eyeing for any space they can get featured; creating and promoting content has become too difficult… but has it? Smart brands...