TagSocial Media

How to Build Customer Loyalty Through Social Media

Building a loyal customer base is one of the most effective ways of securing business success, and social media could be the catalyst you need to achieve this. With the right social media strategy, you should be able to foster a community of loyal customers who are more than happy to spread the word about your business. Social media has been a part of everyday life for a while now. What started...

Top 6 Project Management Tools for Social Media Managers

Marketing has seen a complete turnaround in the last few years, where social media has risen proudly in the hierarchy. Owing to this, social media marketing has become a buzzword in the business world.  Companies use more than one social media channel to generate brand awareness. Why so? Because an Adobe report states that, “Social media is the most relevant advertising channel for 50% of...

Why Email Is More Effective Than Social Media

When was the last time you bought something that you saw on your twitter feed, your Facebook feed or some other form of social media? Even if you liked, shared or re-tweeted you probably didn’t even click-through to see what the offer was and you almost surely didn’t buy it. Why? It’s simple really. People don’t want Advertising to show up in their social feeds. Fact Most of us didn’t sign up for...

How to Advertise Your Business Effectively on Instagram

If you have a business and you want to a) sell any type of product, b) get people into your store or c) recognise your brand or even know it exists there is really no excuse for you not to be on social media. For businesses, particularly those with physical products to sell, Instagram is the top dog. Of the world’s 7 most popular social media sites, Instagram is second only to Facebook. With over...

The No-Nonsense Guide to Twitter for Small Business Owners

I’m kind of a Twitter addict. And no, I’m not talking about using it to stalk celebrities, share pictures of my latest meal, and rant about politics — I’m talking about using a Twitter marketing strategy to amp up my sales and catch the attention of my target audience! I’ve made some really solid connections and even won business from simply tweeting...