Quality content is the core of an integrated, targeted approach to marketing, here’s why:
Check out the infographic below!
Content marketing improves visibility.
- Companies that publish 16+ blogs get 3.5x more traffic
- Companies with blogs get 97% more inbound links than others
- 37% of marketers say blogs are the most valuable content type for marketing
- Blogs give websites 434%more indexed pages and 97% more indexed links
Content marketing helps you find your brand voice.
- The primary factor behind up to 50% of buying decisions
- Interesting content is a top 3 reason people follow brands on social media
Content marketing allows you to connect with your customers.
- 71% of consumers are more likely to recommend a brand with whom they have an emotional connection
- 83% of consumers consider trustworthiness to be the most important factor in brand
- 76% of consumers continue to use a brand for four + years because of the trust they have in it
Content marketing helps to build relationships.
- 70% of consumers prefer getting to know a company via articles rather than ads
- 60% of consumers feel more positive about a company after reading custom content on its site
- 68% of people spend time reading about brands that interest them
- 60% of consumers enjoy reading relevant content from brands
Not only it costs 62% less than traditional marketing but also boosts SEO!
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<div style="text-align:center"><img alt="The Anatomy of Content Marketing" src="https://breaklineagency.com/wp-content/uploads/2020/04/the-anatomy-of-content-marketing.jpg" style="max-width: 100%;"/><div style="margin-bottom:5px;margin-top:5px">Image Courtesy: <a target="_blank" href="https://www.breakline.co">www.breakline.co</a></div></div>