The Anatomy Of Content Marketing (Infographic)


Quality content is the core of an integrated, targeted approach to marketing, here’s why:

Check out the infographic below!

Content marketing improves visibility.

  • Companies that publish 16+ blogs get 3.5x more traffic
  • Companies with blogs get 97% more inbound links than others
  • 37% of marketers say blogs are the most valuable content type for marketing
  • Blogs give websites 434%more indexed pages and 97% more indexed links

Content marketing helps you find your brand voice.

  • The primary factor behind up to 50% of buying decisions
  • Interesting content is a top 3 reason people follow brands on social media

Content marketing allows you to connect with your customers.

  • 71% of consumers are more likely to recommend a brand with whom they have an emotional connection
  • 83% of consumers consider trustworthiness to be the most important factor in brand
  • 76% of consumers continue to use a brand for four + years because of the trust they have in it

Content marketing helps to build relationships.

  • 70% of consumers prefer getting to know a company via articles rather than ads
  • 60% of consumers feel more positive about a company after reading custom content on its site
  • 68% of people spend time reading about brands that interest them
  • 60% of consumers enjoy reading relevant content from brands

Not only it costs 62% less than traditional marketing but also boosts SEO!

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About the author

Alex Thomas

I've been involved in digital marketing for over 10 years and have worked with global and local companies on large scale SEO and PR campaigns. In my current role at Breakline, I'm responsible for winning new business, creating, implementing and overseeing SEO campaigns, social communications, online and offline media relations.

By Alex Thomas
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