The Anatomy Of Content Marketing (Infographic)


Quality content is the core of an integrated, targeted approach to marketing, here’s why:

Check out the infographic below!

Content marketing improves visibility.

  • Companies that publish 16+ blogs get 3.5x more traffic
  • Companies with blogs get 97% more inbound links than others
  • 37% of marketers say blogs are the most valuable content type for marketing
  • Blogs give websites 434%more indexed pages and 97% more indexed links

Content marketing helps you find your brand voice.

  • The primary factor behind up to 50% of buying decisions
  • Interesting content is a top 3 reason people follow brands on social media

Content marketing allows you to connect with your customers.

  • 71% of consumers are more likely to recommend a brand with whom they have an emotional connection
  • 83% of consumers consider trustworthiness to be the most important factor in brand
  • 76% of consumers continue to use a brand for four + years because of the trust they have in it

Content marketing helps to build relationships.

  • 70% of consumers prefer getting to know a company via articles rather than ads
  • 60% of consumers feel more positive about a company after reading custom content on its site
  • 68% of people spend time reading about brands that interest them
  • 60% of consumers enjoy reading relevant content from brands

Not only it costs 62% less than traditional marketing but also boosts SEO!

The Anatomy Of Content Marketing (Infographic)

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Check this out:   19 Tips for Creating Valuable Content

About the author

Alex Toma

I am responsible for pitching and winning new business, creating and implementing SEO campaign strategies, social communications, on and offline media relations. I am passionate about spreading knowledge about SEO and always search for new ways to improve.

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By Alex Toma