The Enormous Benefits of Blogging for Your Business


Do you remember when blogs didn’t even exist?

It seems a lifetime ago.

Yet, there are now over 43 million blog posts produced each month in WordPress alone.

The fact that you are reading this blog post indicates that you have probably digested hundreds if not thousands of other similar posts in the last few years.

You’ll most often arrive on the page of a blog post because you’ve been searching Google or social media for a particular query.

It could be that you’re looking for a review of a physical product, have a travel related question or need some business marketing guidance.

Whatever the route you have taken, there is a reason you have found and clicked on the particular page you have landed on.

Why Your Website Needs a Blog

It’s not just big business that benefits from blogging.

If you’ve been stuck on the fence and wondering why on earth anybody would be interested in reading articles about your small business, it’s time to remove those splinters and get writing!

And if you’ve already got a blog, but have neglected writing any recent articles due to a perceived lack of engagement, now’s the time to get to work updating it with regular, fresh content.

The benefits of blogging for your business go way beyond simply keeping your customers updated with your company news.

Here are the 2 biggies:


Would you like more website visitors, leads, calls and sales?

I’ll take that as a “Yes”…

In which case you’ll need to improve your website ranking for both your homepage and for pages that could be associated with relevant search queries.

Think about how your customers might find your website:

  • They may already know you and type your web address or business name into the search engines, but this will not be the case for those who haven’t come across you before.
  • You could pay for AdWords and generate paid traffic. This can be a great source of traffic, but if your budget is limited, so too will be your traffic and clicks.
  • You can tweet and post on social media and you’ll likely get a few visits here and there. But all the platforms are becoming increasingly noisy and customer timelines filled to the brim with crass sales messages.

So what can you do to generate consistent, free traffic? Blogging.

Here’s how that works:

A blog keeps your website updated with fresh content and this makes search engines very happy indeed. A website that is updated with relevant, unique content is likely to rank better for search results. And this also includes location-based keywords.

Every blog post you add to your site adds another indexed page and gives Google a nudge to frequently check back for new content. This benefits your rankings enormously.

And sharing your blog posts via social media platforms helps you cut through the empty broadcast posts and drive engaged visitors to your website.

Businesses who blog will usually generate more qualified traffic than their competitors.


Authority and Trust Means Increased Conversions

If you blog intelligently – providing solutions to the questions your customers need answering – you are rewarded with highly engaged visitors.

You see, many searchers aren’t just looking for a “Solicitor in London”

They need more information.

They will often be typing more detailed searches for solicitors in London. These may relate to potential costs, sectors of expertise, trustworthiness and reputation.

Therefore, these types of searchers have barriers that must be overcome, objections that need to be dealt with and come laced with a healthy dose of scepticism.

Answering these questions via comprehensive, informative blog posts that directly address these issues, not only means that your page will stand every chance of ranking for exact and similar queries, it also means you position yourself as a trusted source of information.

It helps you establish authority.

And that means you’ll convert more of your website visitors into customers.

If you need to establish an effective blogging strategy and reap the rewards of SEO friendly content, please do get in touch for a friendly chat.

We write articles that engage and improve website rankings, for businesses large and small, in a variety of industries.

About the author

Alex Thomas

I've been involved in digital marketing for over 10 years and have worked with global and local companies on large scale SEO and PR campaigns. In my current role at Breakline, I'm responsible for winning new business, creating, implementing and overseeing SEO campaigns, social communications, online and offline media relations.

By Alex Thomas
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