Are there actually wrong (and right!) times to post on social media? Find out!
If you’ve wondered what the best times to post on Facebook and other social sites are, you’re not alone. There are certain times when you’re more likely to get more views and engagement than others, but they largely depend on your unique audience.
I’ll share some tips in just a moment to figure out your ideal times, but first, let’s back up a bit. Do you know which platforms your audience uses the most?
Are You on the Right Social Sites?
One of the biggest considerations is your ideal client profile. Who’s your buyer and what are her habits?
For example, if your audience is stay-at-home moms of toddlers, you may find 10:00 a.m. and between 9-11 p.m. are good times to reach them on Facebook.
The reason is in the morning the children may be at preschool or playdates. Later, when the children are in bed is another prime social media time.
If you find that your target market is predominately on Facebook, that’s where you’ll want to concentrate your energies. If your audience doesn’t use Twitter, don’t waste your time trying to reach them there.
Now that we have your audience in mind, let’s move on to the best times to post on social media.
The Facebook Effect
Both day of the week and the time of day matter.
Research shows Facebook is more active on Thursday and Friday than on Monday and Tuesday.
That means to schedule your posts for later in the week (if you aren’t able to post every day) and check it more often as the week winds down.
As far as the best times to post on Facebook go, you’ll do well to experiment and see when your posts get the most views. Is it lunchtime, 8 p.m., or sometime in the middle?
For years, many have found lunch-time to mid-afternoon to be good times to reach their audience, but that’s not always a given.
In an infographic by QuickSprout, it is suggested that a 1 p.m post will get the more shares and a 3 p.m. post will get the most clicks.
A broader option is to stick to posting between the hours of 9 a.m. to 7 p.m.
Luckily, Facebook Business Pages show you how many people saw your post. That means, you can post in the morning, the afternoon, and evening over a period of a couple of weeks and look for patterns.
What About Twitter?
Dan Zarella who calls himself the Social Media Scientist says consumers are 17% more likely to interact with brands via Twitter on the weekends. So don’t forget to tweet on Saturday and Sunday!
Quicksprout says that 12 p.m. and 6 p.m. tweets get the highest click-through rates while a 5 p.m. tweet will get the most retweets.
Be sure to try a mix around lunch-time as well as evenings to see which work the best for you.
If you’re a fan of the filtered photo, you’ll love Instagram. Its users are pretty consistent too with a slight spike on Mondays according to analytics company Trackmaven.
Yet, users lean toward evening more than day time.
QuickSprout recommends sticking to off-work hours if you want a better chance at your posts being seen and interacted with on Instagram.
Try posting early before people generally get to work and after they’ve gotten off to see if you see a boost in engagement.
Like Instagram, evenings are tops for Pinterest. Imagine your ideal customer lounging in front of the TV with her tablet, idling watching Netflix and pinning new décor ideas. You get the idea.
Search Engine Journal says Pinterest activity peaks at 9 p.m. Try pinning your products between the hours of 8 p.m. and 11 p.m. to see if your results improve.
Play With It
Your best bet is to use these time frames as a guide and experiment for yourself to help figure out what works best for you.
You might find the best times for you to post on Facebook are completely opposite of what was suggested here.
But that is the whole point — and importance — of conducting this research.
However, If you’re not posting frequently enough or not on the right platform, the best-timed content in the world won’t help you build your audience.