Why Running a Successful Blog Is Now More Important Than Ever


Blogs were once mediums for sharing thoughts, ideas and opinions. They were ideal outlets for anyone who wanted to share their feelings and experiences with the world.

Today, in a world that is heavily digital, blogs have come to be the most effective mediums for building a strong online presence.

Blogging now plays an important role in content marketing strategy, since running a blog is all about promoting content.

It doesn’t matter if you are an author trying to build a community of fans, a photographer trying to introduce your art to the world, a stay-at-home mom who wants to share her DIY tips and tricks that will make people’s lives easier, or a business owner trying to spread brand awareness and attract more customers – blogging can help you achieve your goals.

No matter what type of content you want to promote, your blog is the foundation for spreading the word about what you do and building a strong reputation for yourself.

There are other online channels for promoting content, such as social media and email, but without a blog that is the hub of your content, you cannot really generate as many leads as you may want or need in order to accomplish everything you set out for.

Blogging is the key that can help you effectively achieve your goal.

What Makes Blogging So Important?

Blogging is the king of content marketing, especially because it also drives other forms of digital marketing.

Take social media, for instance.

People spend the majority of their time on various social media networks. So, by sharing your blog posts, you can reach out to millions of people on a daily basis.

It goes without saying that you can have a social media presence without having a blog, but would it be as effective? Not likely.


Because you wouldn’t be able to provide as much information as you may need.

You also wouldn’t even have anything relevant to share with your target audience.

You could share the home page of your website (provided that you have one) but, without anything else to provide, you would drown in the sea of competition and you wouldn’t be able to build a name for yourself.

This is why you should start a blog and fill it with relevant and quality content that will show who you are and what you do.

Blogging is all about inbound marketing, which is directly connected to generating quality leads and building strong relationships with your fans or customers.

Outbound marketing methods, such as direct mail and Advertising, can attract quality leads.

But yet,  inbound marketing is exactly what will make people see you as a trusted resource.

Of course, you need to provide them with relevant content that they will actually find useful.

However, the point is that your blog will help them get to know you better.

A Few Crucial Reasons for Running a Blog

Not so many years ago, a lot of marketers started saying that “blogging is dead”, which was not true then and is definitely not true now.

It was certainly not the buzzword it is today, but the importance of blogging will continually grow and it will undoubtedly continue to provide numerous benefits for years to come.

Take a look at the most essential reasons why you should run a blog so that you can better understand the main idea behind its high importance.

Content Marketing Is Vital Today

Content Marketing has always been important, but today, it can really make a difference when it comes to your brand.

Why is it so important today?

Because we live in a society that highly depends on the Internet and the amount of information people can get online is infinite.

People go online to find out more about a brand and blogs are one of the main places where they can do so.

The online world provides exceptional convenience.

It can bring quite a lot of people to your doorstep, but you need to provide interesting and relevant content to attract them.

People expect to read about what you do and what you have to offer.

Providing them with a brief description on your website or your social media accounts will certainly not suffice.

They want to read a story about you and about the benefits you can provide them with.

Your blog is the perfect place to do that and effectively engage your target readers in your brand.

You have certainly come across the saying “content is king” dozens of times and its importance cannot be stressed enough.

That is why you should create content that will engage your target readers and blogging is definitely your way to go.

What’s more, blogging is not only about textual content but about visual content as well.

Visual content, including images, infographics, charts and videos, has the power of engaging people even more so.

By enriching your content with visuals, you will take your marketing efforts to a whole other level.

Search Engine Optimisation

If you don’t optimize your website for search engines, you cannot expect it to bring you positive results.

While there are a lot of actions you can take to do that, a successful blog is one of the most effective tools for improving your SEO ranking.

Search engines index your content for determining whether your website is a relevant source of information.

They do so by looking at your keywords, that is, the most frequent terms you include in your content.

If you have no content for search engines to learn about you, then your website will be lost in the crowd.

You will not succeed in attracting quality leads and building credibility and reputation.

Google and other search engines also use a lot of different algorithms to determine how frequently you update your website and your content, as well as to determine the quality of your content.

They index the user experience you provide and update your SEO ranking accordingly.

So by utilizing your blog, where you provide relevant and high-quality content that addresses the pain points of your readers and provides them with actual benefits, you will significantly improve your ranking in search engines.

You’ll manage to turn your website into an effective and successful one that will pop up among the first results in SERPs. Thus helping you boost your online visibility and build a strong reputation.

Increased Website Traffic

When you provide quality content on your blog and publish blog posts on a regular basis, not only will you improve your SEO ranking, but you will also attract more quality leads, which that you can build strong relationships with.

If you run a business blog, that can mean more customers and increased sales and ROI, which can help you generate a lot more revenue and grow your business.

Quite similarly, if you run a personal blog, a higher SEO ranking will help you attract more fans and followers and, thus, make your blog truly stand out from the competition.

This is because a higher SEO ranking makes it easier for your target readers to find you.

So when you make sure that the content on your blog is relevant to your target audience, search engines will direct more people to your website. Hence, you will significantly increase your blog traffic.

This will only continue to grow if you always work on publishing quality blog posts and updating your content on a steady basis.

Adding Positive Value to Your Website

Your blog can be the ultimate funnel for all your marketing efforts.

If you showcase who you are and present the benefits people will experience if they decide to engage in your brand, you will build credibility and integrity.

Your website will become your target readers’ go-to resource whenever they need relevant information.

Apart from making your website more effective in terms of SEO, traffic, page views, conversion rates, and many other factors needed for boosting your online visibility and, consequently, your reputation, a blog filled with high-quality content can add real value to your website.

It can help you attract quite a lot of followers or customers that will become and stay loyal to you and your brand.

If you manage to showcase positive value through the content on your blog, you can be sure that you will easily achieve all your goals.

That is why a blog is the most powerful weapon you should have in your marketing arsenal.

Should You Hire a Professional Content Writer?

Hiring one or more creative writers for your blog can be very beneficial.

Since their job is to educate themselves and write about various topics they can provide you with expertise in many areas.

They know how to engage readers and capture their attention, thus making them interested in what you have to offer.

Furthermore, you can save quite a lot of time by hiring someone to deal with your blog content, which can enable you to focus on more pressing tasks at hand.

For instance, if you run a business, you can concentrate on your core competencies and work on improving and growing your company.

On the other hand, if your blog is not related to business, you can still benefit from hiring a professional content writer.

You can use your time to focus on what you really do, while your writer handles the content.

This is especially beneficial if you don’t quite have the necessary writing skills.

In which case, you should definitely not think twice about hiring someone to help you out.

Bottom line

Apart from the previously mentioned ones, there are many more benefits of blogging, but these are certainly the most crucial ones you should consider if you are thinking about starting a blog.

Blogging has found its place in the overall marketing strategy and you should take full advantage of it.

It is a trend that is definitely not going away anytime soon.

Actually, it was a trend, but now it is a necessity that you should not overlook.

About the author

Alex Thomas

I've been involved in digital marketing for over 10 years and have worked with global and local companies on large scale SEO and PR campaigns. In my current role at Breakline, I'm responsible for winning new business, creating, implementing and overseeing SEO campaigns, social communications, online and offline media relations.

By Alex Thomas
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