Today digital marketing is incomplete without good content while social media, which acts as an effective tool to market content, has also become a necessity for businesses trying to establish a successful digital presence.
According to a study by Forbes, 93% of marketers use social media to reach out to their customers and prospects. In fact, it makes perfect sense to invest time in social media since the number of daily users at the most popular social media sites such as Facebook and Twitter are increasing at a rapid pace.
As such, leveraging these channels properly means that you can increase your visibility tremendously.
However, if you’re using just one social media account, it’s not such a good idea if you want to make your content go viral, or share relevant information with your audience.
Here’s why you should not focus only on one social media site for business purposes.
You may be missing out a significant part of your audience
By investing your time and efforts only in one social media site, you run the risk of neglecting an important part of your audience that might not be using that particular channel more frequently, or at all.
While most people tend to be on Twitter and Facebook, some people prefer Pinterest, LinkedIn, YouTube or other more niche social media channels.
Being on more than one social media site not only broadens your reach but also helps you make better and more potentially worthwhile connections.
You can score higher search engine rankings
The adage “content is king” has caught steam and for good reasons.
Good quality content has become the prime deciding factor when it comes to ranking high on the search engine results.
However, a good social media presence helps to extend the reach of your content across the web, establishing you as a trusted resource.
Having a presence on multiple social sites is critical to improving your online reputation.
Create better customer service experience
The internet has empowered today’s customer to a great extent. They not only make their choices and purchase decisions online but they also use the Internet to voice their grievances.
So if you’re not actively using social media, you might not be aware of things that are being said about you, either good or bad.
You can only imagine what a bad online reputation can amount to when today most of your customers and prospects are online.
On the other hand, if you’re using the right social channels, you can easily keep a track of your social mentions and response promptly to customer feedback.
You can also use social media to interact with your audience and talk to them directly, which might help you improve your products/services according to the popular demand.
Therefore, when you set your social media strategy for your business, never keep all your eggs in one basket; pick more than one channel where you can interact, engage, and converse with your audience.
Be consistent, use quality content and engage more people using interesting content variations like images, infographic, memes, and videos – these are a few tips that will help you build a highly successful and effective social media presence.